Senior Marketing Executive responsible for marketing activities in the F&B and Hospitality sector, with a role in implementing campaigns/ marketing activities to enhance the credibility/brand recognition of the brand, thereby optimizing the business efficiency of the brands.
Responsibilities
Propose ideas and implement marketing activities:

Provide comprehensive communication solutions across channels to promote the brand, promotional programs, and Unique Selling Propositions (USPs) of Kyo Watami restaurant or other F&B brands within the group.
Analyze market trends, customer behavior, and competitors to identify development opportunities.

Brand Management:

Direct the brand image and collaborate with designers to create operational and advertising materials (social media posts, flyers, menus, posters, videos, vouchers, etc.).
Maintain and enhance brand image and positioning in the market.
Ensure consistency in building a cohesive brand across platforms.

Digital & Social Media:

Manage, plan content, and execute detailed posts on the brand&039;s social media channels.
Collaborate with digital marketing to implement advertising campaigns on digital platforms.

Partnerships & collaborations: Seek collaboration opportunities through suppliers, local businesses, trade associations, and consumer associations for business activities in the F&B/Hospitality sector.
Promotions: Regularly research and update market information to stay abreast of trends, understand customer preferences, and assess the competitive landscape to propose suitable promotional program ideas.
Customer engagements:

Monitor and evaluate customer feedback to propose optimal solutions for enhancing the experience and improving customer satisfaction when visiting the restaurant.
Research and develop customer loyalty programs and policies to build brand loyalty.

Budget Management: Optimize the allocated budget, ensuring optimal ROI to increase revenue efficiency for the restaurant.
Other scopes assigned by line manager.

2- 3 year or more experience in a similar position, priority given to candidates with experience in the service industry
Effective communication skills to convey advertising messages efficiently.
Analytical skills to interpret data, customer feedback, and marketing metrics for adjusting advertising objectives.
Proficient in brand management principles, encompassing the development and maintenance of brand identity.
Creative ability to devise unique promotional programs and advertising campaigns.
Experience in identifying and establishing collaborative relationships with organizations, agencies, and brands to maximize business effectiveness.
In- depth knowledge of the F&B and Hospitality industry, including current marketing trends, customer preferences, and market competition.
Good command in English & advanced MS Office, MS Apps skills

Health care insurance PVI
KPI Bonus
There is a bonus regime on holidays and Tet
13th month salary
Social insurance, health insurance, unemployment insurance
Periodic health examination
Company trip, team building
Annual Leaves

Cập nhật gần nhất lúc: 2024-04-03 11:08:15