*** Main responsibilities:
Strategic Planning & Execution:
• Identify opportunities to reach new market segments and expand market share
• Own, develop and oversee 360 marketing strategy to 10x leads via both online and offline channels, including but not limited to digital ads, SEO, content, social media, referrals, KOLs/KOC and offline events
• Collaborate closely with internal stakeholders from Curriculum, Sales, Learning Advisors and Product to ensure alignment regarding cross- functional project objectives, goals, timeline management and resource allocation.
• Create and manage detailed marketing execution plan, including target setting, tracking, and optimizing performance
• Be the guardian of Geniebook’s brand and messaging, ensuring coherent product messaging that resonates with target audience
• Report to senior management in Singapore headquarters to update on progress, performance, key projects and opportunities for growth
• Liaise with external partners and institutions to identify and expedite on collaboration opportunities
Market Intelligence and Reporting
• Conduct reports and analyses across marketing campaigns, using data to drive better results
• Monitor competition (acquisitions, pricing changes and new products and features) to identify risks and opportunities
• Be the expert on customer behaviour & purchasing journey and use user insights to drive marketing campaigns and messaging
Management & Leadership:
• Inspire and promote a growth- mindset and build a culture of trust and collaboration.
• Create clear SOPs and implement strong project management and performance tracking protocols for the marketing team
• Build, lead and train the marketing team to execute on marketing plan
• Manage and optimise marketing budget across all channels

• Exceptional communication skills in both Vietnamese and English, coupled with demonstrated expertise in project management
• Strong leadership skills to manage and train marketing team
• Ability to work in a fast- paced, entrepreneurial environment and willingness to roll up your sleeves
• Ability to manage external stakeholders and develop partnerships
• Strong analytical skills, ability to process data to recommend actionable insights
• Good collaboration skill to work with cross functional teams
• Strong background in O2O marketing, with minimum 6 years experience
• Priority candidates with experience in Education industry
• Deep understanding of Vietnam education landscape. Added bonus if you have prior experience in education organisations or edtech
- Working location: 246 Cong Quynh, District 1, Ho Chi Minh City.

Annual Bonus & Salary increment

Premium Healthcare

15 Days

Cập nhật gần nhất lúc: 2024-02-24 11:45:14