Senior Marketing Officer

Objectives of this role
• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments in B2B & B2C
• Analyse customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go- to- market strategies, complete with formal proposals and recommendations on tactics
• Lead the execution of marketing programs from start to finish, leveraging internal and external support and driving collaboration
• Partner with social, email, performance marketing, and web teams to design, test, and evolve lead- nurturing tactics to drive sales in B2B and B2C
Responsibilities
• Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support
• Present ideas and final deliverables to internal and external teams, and communicate with manager & CEO about marketing programs, strategies, and budgets
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads (in B2B and B2C)
• Develop creative briefs and guide creative direction to meet objectives for all advertising and public- facing communications, including print, digital, and video assets
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
• Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle (both B2B & B2C), ensuring the alignment of communications and messaging across all channels

Required skills and qualifications
• Strong project management, multitasking, and decision- making skills
• Able to work alone and independent – can do attitude
• Metrics- driven marketing mind with eye for creativity
• Proven experience developing marketing plans and campaigns
• Excellent written and verbal communication skills (in VN, advanced in EN)
• Bachelor’s degree (or equivalent) in marketing, business, or related field
Preferred skills and qualifications
• Designer skills
• Proficiency with online marketing and social media strategy
Engagement:
• Must have own phone, laptop and motorbike/car for work
• Engagement 100%, working hours from Monday to Friday
• Dynamic and professional start- up environment based in HCMC

Dynamic and professional start- up environment based in HCMC
Must have own phone, laptop and motorbike/car for work
Working hours from Monday to Friday

Cập nhật gần nhất lúc: 2024-04-03 11:44:43