WHAT YOU WILL BE DOING:We are looking for a Senior Performance Marketing Specialist who will take the lead in driving our SEO and paid advertising performance. This role places a strong emphasis on SEO strategy and execution (60%), combined with managing and optimizing LinkedIn Ads and Google Ads (40%). The ideal candidate has a proven track record in performance- driven environments, experience mentoring junior team members, and is up- to- date with AI- driven search engine tactics.
SEO – 60% (Primary Responsibility)
Collaborate with content writers, web developers to ensure SEO best practices are implemented consistently.
Monitor performance through Google Search Console, Google Analytics, SEMrush/Ahrefs… and provide actionable insights.
Lead technical SEO audits and improvements: site architecture, indexing, page speed, schema, UX signals.
Build and execute comprehensive SEO strategies for multi- brand environments (technical, on- page, off- page, keyword strategy, link- building directions).
Continuously optimize based on new ranking signals and AI- driven search changes (e.g., SGE, zero- click SERPs, conversational queries).
Conduct advanced keyword research, competitive analysis, content direction planning (content will be written by freelancers).
Paid Advertising – 40%
Manage and scale Google Ads (Search, Display, Remarketing) with performance- oriented KPIs.
Track ROI and generate reports with clear optimization recommendations.
Plan, execute, and optimize LinkedIn Ads campaigns targeting B2B segments.
Build campaign structures, keyword/bidding strategies, and audience segmentation.
Collaborate closely with Sales teams to align ads performance with funnel conversion goals.
Collaboration
Work cross- functionally to ensure aligned performance strategy.
Mentor and provide training junior marketers in SEO, PPC, and analytics.
WHAT WE ARE LOOKING FOR:
Must- have
Strong English proficiency (both written and verbal).
Experience mentoring or training team members; previous Senior/Lead role experience is a strong plus.
Demonstrated success scaling LinkedIn Ads and Google Ads for B2B or international markets.
Excellent command of technical SEO, keyword research, and performance analytics.
Strong analytical mindset; comfortable using data to drive decisions.
Ability to work independently but also collaborate in a fast- paced environment.
4–7+ years of hands- on experience in Performance Marketing, with strong focus on SEO strategy & execution.
Able to work with international markets, analyze English search intent, and manage ads, reports.
Nice- to- have
Understanding of AI- powered search engines, SGE, conversational search, and modern SEO/SEM tactics is preferred.
Understanding of cross- border or multi- market campaigns.
Familiarity with AI marketing tools for keyword clustering, topic modeling, or SERP forecasting.
Experience with marketing automation, CRM, or ABM tools.
WHAT WE OFFER: We treat people fairly and with dignity, keeping a healthy perspective about life and work and fostering a positive and enjoyable work environment with appealing benefits as below:
A variety of training courses for your career development
Other allowances from referrals and special occasions (weddings, seniority, and new- born baby)
Annual salary review
13th month Tet bonus & bi- annual performance bonus
A competitive monthly salary based on your ability
An English- speaking environment
12 Annual Leaves + 2 Sick Leaves
Diverse activities to foster relationships, including company trips, year- end party, employees’ birthdays
An open- space office, a cafeteria, and a range of modern equipment
Social insurance and healthcare insurance upon Vietnam Labor Code
An open culture that spurs creativity, innovation, and inclusivity
PTI insurance package, and annual health check
Attractive employee awards: Employee of Year, Semi- Annual outstanding employee
WORK LOCATION: Onsite at The Distrcit Building, 159C De Tham, Cau Ong Lanh Ward, HCMC
WORKING HOURS: 9AM to 6 PM (Monday to Friday)
