MoMo is a leading financial technology company dedicated to revolutionizing the financial services landscape. With a strong commitment to innovation and user- centricity, we are on a mission to empower users and merchants alike through cutting- edge solutions. Join our dynamic team and help shape the future of fintech.
If you’re passionate about driving growth, innovation, and making a significant impact in the fintech industry, we invite you to join our team and help shape the future of financial services at MoMo. Apply today to be a part of our dynamic and forward- thinking organization.
What you will do
Strategy:
Define and propose user- growth strategy (acquisition, retention) and communication plan for MoMo Rewards;
Plan and design growth initiatives annually with quantifiable objectives based on extensive research, analysis, and collaboration with relevant teams;
Build detailed tactical plans for assigned growth projects, encompassing various levers such as marketing, promotions, product features, and campaigns;
Lead the execution of major projects and activities, including media campaigns, promotion programs, and product optimization.
Promotion:
Utilize data analytics to optimize promotional programs based on customer behaviors, achieving cost reduction while increasing user growth and retention.
Market Research:
Conduct market research and competitive analysis to identify growth opportunities, market trends, and customer needs.
Product Collaboration:
Work closely with the product team to provide user insights essential for product development and growth.
Budget Management:
Manage annual budget allocation between promotional costs and media mix to align with business objectives across in- app and external channels.
Monitoring & Reporting:
Continuously monitor and analyze key performance indicators (KPIs) related to growth initiatives.
Provide regular reports and insights to senior management.
Stakeholder Management:
Collaborate with other business units and departments to understand and jointly drive the achievement of their business targets.
Experiments:
Implement and evaluate A/B tests and experiments to optimize conversion rates and improve the user experience throughout the customer journey.
What you will need
Strong intuition about users and products; experience in product is a plus;
Extensive experience in user research, insights search, and building marketing campaigns;
Bachelor’s degree in Marketing, Data, Business, or Finance;
Strong interpersonal skills, capable of managing senior stakeholders.
Strong understanding of user- centricity concepts and marketing platforms;
Hunger to drive action and impact;
Familiarity with the Fintech/Ecommerce;
Minimum of 5 years of experience in relevant fields such as Growth, Digital Marketing, and Business Analytics;
Strong analytical skills;
