Be the Visionary
•Ensure every asset aligns with VUS’s brand voice and delivers on strategy.
•Partner with the Creative Manager and Content executives to dream up bold concepts for marketing campaigns.
Lead the Team with Examples:
•Balance workloads, meet deadlines, and ensure everyone brings their A- game.
•Act as a bridge between stakeholders and the team, ensuring feedback is clear, actionable, and delivered with empathy.
•Host team check- ins, celebrate wins, and tackle challenges head- on.
•Be the mentor, coach, and motivator your team needs to thrive.
•Stay hands- on, ready to jump in and handle a design or video project when deadlines loom or inspiration strikes.
•Cultivate an open and collaborative environment where ideas are freely shared, and team members feel valued.
•Translate feedback into constructive and motivating instructions that fuel creativity and enthusiasm.
Own the Creative Process
Oversee the creation of diverse creative assets, ensuring each piece meets the highest standards and aligns with VUS’s brand identity, including but not limited to:
•Other Materials: Presentation templates, slide decks, and digital mockups.
•Key Visuals (KVs): Campaign visuals, event- specific adaptations, and cross- platform designs.
•Printable Assets: Posters, brochures, flyers , branded merchandise, FOH, OOH and point- of- sale displays.
•Digital Assets: Social media graphics, website banners, email campaign visuals, video content (including motion graphics), online ads, and interactive materials.
Champion a Performance Mindset
•Ensure all creative assets are performance- oriented, aligning with the KPIs and user goals of different departments.
•Prioritize designs and campaigns that drive engagement, conversions, and measurable outcomes.
•Collaborate with marketing and data teams to analyze the effectiveness of assets, identifying opportunities for optimization.
•Be proactive in suggesting creative solutions that directly contribute to hitting business targets.
Streamline & Deliver
•Optimize workflows, tools, and processes to make your team’s work smoother and more impactful.
•Coordinate with marketing, content, and media production teams to keep projects on track.
•Manage timelines, ensure quality, and push creative boundaries.