We are designing a Personal Finance product suite that helps users manage their payment & financial life. The position sits in the Growth team, responsible for the product’s user growth.
What you will do
Responsible for the overall product’s budget and KPIs, continuously monitor and analyze key metrics to take immediate actions and provide performance/management reports;
Lead a team of growth executives/intern to deliver business objectives.
Strategize, run and supervise Promotion/Campaign activities. Promotion will only be a portion of your initiatives to drive growth;
Manage a wide range of stakeholders (Product, Marketing, Research, Tech, Data, etc.) including colleagues more senior than your level to drive team’s agenda;
Strategize, run and supervise Marketing/Media activities in collaboration with Marketing: in- app (notification, banner, etc.), out- app (digital, social posts, KOL booking, etc.);
Conduct complex analysis & write proposal – ranging from internal data, competitive benchmark, primary & secondary research to support decision making;
Work alongside Product/Research team, managing product research, survey, customer interview, feature pipeline and implementation;
What you will need
Degree in Marketing, Business, Communications, Consulting, or a related field;
Experiences in managing content creation (e.g., blog, video, interactive formats, etc.);
4- 6 years of growth and marketing experiences, preferably at agency, tech consumer apps, digital marketing, games, e- wallets;
Demonstrated track record in delivering outcome, gaining promotions & recognitions in previous companies;
Strong leadership skill: must be able to manage stakeholders and drive for results; preferably with previous managerial/leadership experiences.
Highly organized thinker with EXCEPTIONAL attention to detail;
Self- motivated, proactive, accountable. Able to work under pressure;
Experiences designing & running full new product launch marketing campaigns, covering both Branding & Promotion activities;
