Senior Trade Marketing Executive

Build sales promotion programs:

Monitor and evaluate the effectiveness of promotional programs to adjust them according to business objectives.
Review business results by accounts & by category to come up with actionable plan to deliver positive growth.
Build category growth plan for the whole channel to deliver sales & volume growth
Being up to date with the latest shopper behavior/insights
Lead team to develop account plans, promotional activities, visibility, new- user recruitment with a focus on timelines to ensure achieve sales volume, build brand recognition and customers satisfaction.
Develop campaigns for launching new products.

Manage budgets:

Control investment in promotions and displays within the approved budget.
Analyze sales data to ensure that budget of responsible accounts is met and aligned with strategic objectives.

Sales forecasting:

Forecast sales for each SKU (Stock Keeping Unit) based on monthly/quarterly sales plans.
Coordinate with relevant departments to ensure the timely implementation of the plans.

Operation and sales management

Update competitors&039; activities to maintain awareness and provide feedback of all competitive activity to propose sales program
Manage bad stock for clearance plan

Bachelor Degree in Economic or Marketing or Related fields
3 years experience in relevant position
Strong in data analytics, result- oriented, problem solving skills.
Prefer experience Personal care companies

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Cập nhật gần nhất lúc: 2024-04-03 11:17:32