SEO Lead (E-Commerce)

Develop & Execute SEO Strategies:

Craft and implement comprehensive SEO strategies (On- page, Off- page, Technical SEO) to significantly boost organic visibility and search engine rankings.Develop specialized SEO strategies for fashion products, including optimizing product categories, individual product pages, blog content, and other relevant assets

On- page & Content Optimization:

Collaborate closely with the Content Marketing team to ensure all published materials, especially those related to fashion trends, styling tips, etc., are fully optimized for SEO.
Perform in- depth On- page optimizations (meta tags, internal linking, site structure, product image optimization, keyword targeting) to enhance search performance.

Link Building & Off- page SEO:

Design and manage a high- quality, safe, and effective link- building program, tailored to the fashion industry.
Identify and capitalize on digital PR opportunities, partnering with fashion bloggers/influencers to boost domain authority.

Technical SEO & Audits:

Conduct regular, thorough SEO audits, identifying and implementing technical fixes to improve website performance (page speed, mobile- friendliness, URL structure, product schema markup, etc.).
Work in conjunction with the web development team to implement technical SEO initiatives.

Performance Analysis & Reporting:

Translate data into actionable insights and concrete recommendations for improvement.
Monitor and conduct in- depth analysis of SEO performance using tools like Google Analytics 4, Google Search Console, Ahrefs, and SEMrush.
Provide regular reports on SEO KPIs and growth opportunities to stakeholders.

Research & Adaptation:

Conduct market and competitor research to uncover new opportunities.
Stay constantly updated on search engine algorithm changes, new SEO trends, particularly within the e- commerce and fashion industries, to continuously refine and optimize our strategy.

Bonus: ASO, Marketing Automation, AI in SEO/content, team leadership/mentorship.
Proficient with SEO tools (Ahrefs, SEMrush, Screaming Frog, GA4, Search Console, Looker Studio) and CMS (WordPress); basic UI/UX understanding.
4+ years SEO experience with proven results, ideally in fashion e- commerce.Strong knowledge of SEO principles, algorithms, technical SEO; able to plan and execute independently.
Excellent analytical, problem- solving
Proactive, adaptable, and effective in both independent and team environments.

Training & development with experienced retail experts; regular courses to enhance professional & soft skills
Engagement events: Happy Friday, Birthday, Mid- Autumn, Christmas, Year- End Party, Team Building...
Competitive salary with quarterly & annual bonuses
Full social, health, unemployment & accident insurance on 100% salary
Young, dynamic, and professional environment; chance to work with top fashion managers
Modern office, fully equipped (laptop, phone, 3CX software)
Staff discounts 30–50%, internal sales up to 85%
100% salary during probation

Cập nhật gần nhất lúc: 2025-08-28 22:45:02