SEO & SEM Marketing Specialist

SEO Strategy & Execution:
Monitor and improve website architecture, internal linking, and user experience for better rankings.
Implement and optimize on- page and off- page SEO strategies to improve organic search visibility.
Collaborate with content creators to develop SEO- optimized content.
Conduct keyword research and competitive analysis to identify growth opportunities.
SEM Campaign Management:
Hire and manage content generation partners, or freelancers.
Conduct regular performance analysis and report on key metrics, including CTR, CPC, and conversion rates.
Plan, execute, and optimize PPC campaigns across platforms like Google Ads and other Search Ads platforms.
Monitor campaign performance, adjust bidding strategies, and optimize ROAS.
Develop and manage ad copy, landing pages, and A/B testing for maximum conversions.
Native Ads & Affiliate Marketing:
Build partnerships with affiliate networks to maximize brand reach and lead generation.
Develop and test creative ad formats for higher engagement and conversion rates.
Plan and execute native advertising campaigns through affiliate marketing platforms (e.g., Taboola, Outbrain).
Track and optimize campaign performance across different channels and platforms.
Analytics & Reporting:
Generate detailed reports on SEO, SEM, and Native Ads performance, including traffic, leads, and ROI.
Provide insights and recommendations to improve campaign effectiveness and achieve business goals.
Use tools like Google Analytics, SEMrush, and Google Ads Manager to track performance.
Collaboration & Cross- functional Support:
Collaborate with the sales team to ensure lead quality and conversion tracking.
Work closely with the content, design, and product teams to align SEO and SEM strategies.
Stay updated on the latest SEO, SEM, and native advertising trends, tools, and algorithm changes.

Experience & Skills:
Experience with native advertising platforms (e.g., Taboola, Outbrain) and affiliate marketing networks.
3+ years of experience in SEO and SEM, preferably in a SaaS or B2B environment.
Proven track record of successful SEO campaigns, paid search advertising, and native ads.
Proficiency with SEO tools (e.g., SEMrush, Ahrefs) and PPC platforms (e.g., Google Ads, Bing Ads).
Strong analytical skills and experience with data- driven decision- making.
Knowledge & Abilities:
Deep understanding of search engine algorithms, ranking factors, and best practices.
Ability to interpret analytics and create actionable insights for campaign improvement.
Excellent communication and teamwork skills.
Knowledge of keyword research, ad copywriting, and landing page optimization.

Competitive salary and performance- based incentives.
Professional development opportunities and career advancement.
Collaborative and innovative work culture.
Opportunity to work in a high- growth SaaS environment.

Cập nhật gần nhất lúc: 2025-02-26 02:45:02