About The Parent JSC
Be part of the largest content, community, and commerce platform for parents in Southeast Asia, and join our mission to help parents have healthy pregnancies and raise healthy children and families.
We’ve built an ecosystem of digital tools and day- to- day products that empower and enable parents:
We love our community of parents, and they love us back, too! As do our investors, including Fosun International, JD.com, Mirae Asset- Naver New Growth Fund, Vertex Ventures, and SCB 10X.
In April 2022, we acquired Webtretho and Be Yeu from LINE SEA, and we are looking for people to make a meaningful contribution to improving the quality of families’ lives through technology. We push our team to ignite their curiosity, take ownership, and lead with integrity. With us, you will hone your talent, awaken your potential, turn tech & data into real- world solutions, make your mark, and most of all, impact millions of families.
Our flagship brand, theAsianparent, started in 2009 and now reaches over 35 million users monthly via web and app multiplatform. Available in 13 languages across 11 countries, theAsianparent provides parents with relevant content; a social network where they can connect with the community; income opportunities as niche influencers, content contributors, and research panelists; and access to curated mama and baby products and services.
SOCIAL MEDIA EXECUTIVE
We are seeking a young dynamic person who is not only has an engaging personality but also independent. As a Social Media Executive, you will be mainly responsible for building and developing our social media account to get the brand&039;s name get closer to the community.
Job Description:
Content Creation: Generating engaging and relevant content across social media platforms (TikTok, Instagram,...)
Community Management: Interacting with followers, responding to queries, and fostering a positive community environment
Strategy Development: Crafting and implementing social media strategies to align with business goals
Analytics: Monitoring, analyzing, and reporting on social media performance to inform future strategies
Event Support: Support the relevant event from other teams
Campaign Management: Overseeing social media campaigns, from conception to execution and analysis
Trend Monitoring: Staying updated with social media trends and platform updates to leverage new opportunities
Skills and Experience:
Excellent knowledge of various social media platforms (Titktok, Instagram,...) and their best practices
Prior experience in FMCG/Mom and Baby Care/Fashion and Beauty is preferred
At least 2 years of experience as a Social Media Executive or a similar role in marketing or communications, preferably in building & developing TikTok and Instagram accounts.
At least 1 year of experience in event support
Ability to produce engaging content that resonates with the audience and aligns with the brand’s voice
Excellent communication skills, both written and verbal. Must speak English.
Strong grasp of written language, including grammar and spelling, to create high- quality social media posts.
Knowledge of social media analytics tools to monitor and report on content performance
Experience in developing social media strategies to achieve marketing goals
Skills in managing the audience’s interaction, responding to comments, and engaging in discourse
Proficiency in using scheduling tools to ensure content is posted at optimal times
