Strategic Partner Manager

This role is not about simply “connecting and maintaining relationships.” It is about architecting the entire Partnership System: recruiting partners → operating the model → evaluating effectiveness → optimizing performance → co- driving go- to- market motions.
The Strategic Partnerships Manager is responsible for building and expanding Base’s partner ecosystem to drive business growth. This is a strategic leadership role, combining network development, deep product understanding, and business development to create new revenue channels, expand market reach, and strengthen Base’s brand presence in Vietnam.

2. What You Will Own (Key Responsibilities)

A. Partnership Strategy & Ecosystem Building

Develop Base’s partnership strategy across multiple partner types: managed service providers, consulting firms, technology vendors, digital agencies, professional communities, and more.
Identify target partner segments, priority markets, and fit- for- purpose go- to- market models (referral partnerships, co- selling, channel models, etc.).
Design a comprehensive partnership program, including tiers, benefits, incentives, enablement systems, service- level agreements, and performance KPIs.

Develop co- branded initiatives such as webinars, workshops, industry events, and partner- led campaigns.
Build high- level connections with founders, CEOs, digital agencies, and business communities.
Represent Base in high- profile networking events, industry roundtables, and ecosystem gatherings.

Track and optimize partner performance using data dashboards (KPIs, deal flow, activation rate, win rate, etc.).
Build and manage a revenue pipeline through partners; execute joint business development campaigns.
Collaborate with Sales & Marketing to design playbooks for each partner type: acquisition → activation → revenue → renewal.

Build and manage the end- to- end partner operations system: onboarding, training, deal registration, payouts, and performance tracking.
Work closely with Product and Sales to maintain consistent product messaging across the ecosystem.
Ensure partners understand Base’s product stack at a deep enough level to advise customers independently.

Cost and ROI of the partner ecosystem.
Revenue generated through the partnership channel.
Number of active partners per month/quarter.
Qualified deals contributed to the Sales pipeline.
Brand coverage through co- marketing and collaborative activities.

4. What We Are Looking For

Must- have Experience

Strong understanding of tech products, SaaS business models, go- to- market frameworks, and both technical and commercial fluency.
5–8 years in Partnerships or Business Development in SaaS/Tech companies.
Strong existing network across SMEs, consulting firms, digital agencies, and tech ecosystems in Vietnam.
Experience building partner ecosystems or managing reseller/channel models.

High- level negotiation and stakeholder management.
Partnership strategy and system design.
Data- driven decision- making and performance management through dashboards.
Business acumen and the ability to build effective GTM models.
Communication and relationship leadership.

Existing relationships with business associations and community organizations.
Experience in startups or scale- up environments.
Ability to train partners on product or go- to- market topics.

5. What You Will Get

Compensation & Financial Benefits

ESOP (Employee Stock Ownership Plan) and Reward Shares for high- impact contributors.
Competitive compensation tied to performance, reviewed annually.
Complimentary health insurance for employees; 40–80% discount for family members.

Opportunities to build a strong network with C- level executives, including many VNR500 companies.
Work in a fast- growing industry with high margins and long- term potential.
Access to a robust, tech- enabled marketing operations and tracking system.

People: talented, kind (“Only for Good People”), hardworking, builders, ambitious, and supportive.
Workplace culture: transparent, result- oriented, and drama- free.

Contribute to transforming 800,000+ Vietnamese businesses and shaping a strong, prosperous Vietnam.
A chance to join Base during a historic growth phase and help build the first Vietnamese product company to IPO.

📩 Send your CV: careers@base.vn
Round 1: Interview with CMO & Head of Talent AcquisitionRound 2: Final Interview with CEO

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Cập nhật gần nhất lúc: 2026-01-24 05:40:03