STRATEGIC PLANNER - EXECUTIVE

Job Description:

Analyze the market, competitors, and consumer behavior to uncover deep insights and define strategic communication directions.
Work closely with the media team to build detailed media strategies and plans (across online/offline, paid/owned/earned channels), including channel selection, budget allocation, media formats, and KPIs for each campaign phase.
Monitor and evaluate campaign performance in collaboration with the media and account teams.
Collaborate with the team to develop integrated communication strategies aligned with the brand&039;s business and marketing objectives.
Participate in pitching sessions and present strategic recommendations to clients.

Requirements:

Solid understanding of IMC, consumer journey, and the media landscape in Vietnam.
Priority given to candidates with hands- on experience in performance- driven campaigns.
Strong presentation and communication skills, logical thinking, and a high level of teamwork.
Sharp analytical skills with the ability to turn data into strategic direction.
Capable of developing multi- channel media plans, managing budget allocations, and optimizing for performance.
2–3 years of experience as a Strategic Planner or Media Planner, preferably in an agency environment.
Possesses strong business acumen and excels in building effective media plans to support creative teams and clients in developing integrated communication campaigns.

What we offer:

Project- based performance bonus.
Monthly Chillout Party, Year- End Party, and Team Building activities
Competitive base salary.
Team performance bonus + exclusive celebrations for high- performing teams

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Cập nhật gần nhất lúc: 2025-09-04 10:40:02