Define and propose the user growth strategy for all BU Utilities & Telcom Product;
Able to use effectively data analytics to optimize promotional programs based on customers behaviors, significantly reducing cost while growing and retaining users;
Define key metrics and their relationship to measure business success.
Own the relationship with Ops and other internal functions (Product, Marketing, Market research, BI) to ensure alignment and secure the support needed to execute the growth plan;
Lead the execution of major projects and overall activities, including media campaigns, promotion programs, product feedback & optimization;
Work closely with product team to provide additional user insights for product development as the essential way for growth;
Manage budget allocation between promo cost and media mix that best suits business objectives, across both in- app and external channels;
Design growth campaigns that will drive both acquisition and retention for the growth of business;

Familiar with the Ecommerce/Agency market and able to draw on local nuances to design growth activities that are highly relevant to our users;
Strong interpersonal skill; able to manage senior stakeholders.
Strong experiences with minimum 5 years of experience in relevant fields such as Growth, Analytics or User insights;
Bachelor’s degree in Marketing, Data Analytics, Business Administration or related majors;

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Cập nhật gần nhất lúc: 2024-04-03 11:19:35