Job Summary
We are looking for a dynamic and data- driven TAP Executive to lead and support our TikTok Affiliate Partnership operations. This role will focus on identifying and recruiting suitable TikTok creators, managing affiliate collaborations, and boosting GMV through strategic content and partnership execution on TikTok Shop.
v- Creator Recruitment: Identify, approach, and onboard TikTok creators (affiliates) who align with campaign and product goals.
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- Performance Optimization: Monitor GMV, CTR, and conversion rates of affiliate content. Propose actions to improve content efficiency and ROI.
- Reporting & Analysis: Regularly generate performance reports and insight decks. Identify top- performing creators and content formats for future scaling.
- Content Direction: Guide creators on content ideas, hooks, and key selling points aligned with TikTok trends and product USPs.
- Internal Collaboration: Work closely with TikTok Shop teams, brand leads, and media buyers to align on affiliate strategies and budget use.
- Relationship Management: Build and maintain strong relationships with creators, MCNs, and platform reps. Ensure timely delivery and creator satisfaction.
- Campaign Coordination: Manage day- to- day operations of TikTok Affiliate campaigns — from briefing creators, tracking performance, to coordinating delivery schedules.
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Requirements
- Excellent communication and negotiation skills — comfortable dealing with talents and brand reps.
- Results- oriented mindset — confident working with data and KPIs (e.g., GMV, ROI, CTR).
- Organized, adaptable, and able to work in a fast- paced, campaign- driven environment.
- 1–2 years of experience in TikTok Shop, affiliate marketing, or creator management.
- Vietnamese and English proficiency required (or adapt as needed based on location).
- Strong knowledge of TikTok platform, creator economy, and short- form video trends.
- Experience working with TikTok Creator Center, Affiliate Tools, or MCN platforms.
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Nice to Have
- Background in e- commerce or digital sales is a plus.
- Experience with live commerce or short- video sales.
- Existing creator network or MCN connections.
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Why Join Us
- Be part of a fast- growing TikTok Shop ecosystem.
- Young, energetic, and supportive team environment.
- Career growth opportunities in the future of social commerce.
- Directly drive affiliate sales performance for top brands.
