Global Job purpose
Associate Trade Marketing Manager (TMG) is responsible for developing and coordinating implementation all trade marketing plans & activities at
Modern Trade Channel, Pharmacy Chain Key Accounts & E commerce
The Jobholder ensures the translation of Marketing and Company strategy into Channel strategy and business plan in coordination with Sales departments for implementation. The Jobholder also need to ensure the trade strategy is following Customer Excellence standard for assigned channel
The TMG must
collaborate closely with MT Sales, Marketing, Supply Chain, Medical Affairs, Legal, QA, Distribution.
This position reports directly to the Head of Trade MKT (HoTM) of Vietnam Consumer Health and is a key role within the Vietnam Consumer Health Commercial Team.
Geographical scope - Vietnam
Responsibilities
Major tasks and responsibilities
Trade Marketing Operations
- Channel dedication
- Identifies growth opportunities for Modern Trade, Pharmacy Chain KAM, Ecommerce, New channel
- Develops and submits the annual plan of business plan and trade promotional activities by brand, period, and price for above channels in cooperation with the MT sales department and Marketing department
- Develop JBP plan base win-win partnership, in collaboration with MT Sales & Marketing
- Manage, tracking, evaluate the trade spending in MT & KAM to be more effectively and aligned with channel strategy
- Work closely with the cross-functional team – Sales, Marketing, Supply Chain, Medical Affairs, Legal, QA, and Distribution to flawlessly execute fully integrated marketing thematic campaigns
- Align with Digital & Marketing to ensure consistency in brand communication at point of sale of KAM
- Optimize in-store execution and presentation of Bayer CH brands to drive brand preference, increase conversion and basket size through best-in-class assortment, promotions, and merchandising in MT & KAM
- Ensure trade merchandising guidelines and category management principles are being followed in the trade (POSM, Right Planogram for MT channel/PH Chain).
- Ensure all trade activations comply with Bayer compliance standards and are cost-effective and executed within the defined budget.
Customer Management
- Work with sales team to deliver customer-centric solutions supported with strong shopper and consumer insights.
- Apply Net Revenue Management principles to drive profitability in customer trading terms
Net Revenue Management
- Align & sync with HoTM on trade term (GTN and P&I for Trade) budget spending to ensure maximum cost effectiveness and profitability for MT, PH chain KAM and Ecommerce
- Review the return on investment for all projects pre- and post- implementation to ensure profitability and draw learning’s for future activations.
- Trade spend planning and tracking vs actual trade spend for assigned channel
Reporting and Analytics
- Work with sales team to consolidate standard reports on distribution and availability, Bayer CH trade activations and competitive intelligence.
- Be a strategic thought partner to the sales and marketing team to identify actionable emerging market and shopper trends and capitalize on account-specific sales opportunities.
Work relations
- Internal partners: Country Division Head, HoTM, Sales, Marketing, Controlling, Supply Chain, QA, Medical, RA, LPC, HR
- External partners : Trade / business partners – Distributor and 3rd party partners (ie. Pharma chaines and other key retail establishments)
Qualifications
Qualifications (education, skills, experiences)
- Bachelor’s Degree or higher qualifications in business administration or related courses.
- Minimum 5 years working experience, with at least 3 years in trade marketing. and at least 2 years experience at the supervisory level
- Minimum 3 years working experience with Modern Trade/Pharmacy Chain/Ecommerce
- Strong leadership and people management skills directly leading a team
- Excellent verbal, written, negotiation, and interpersonal communications skills
- High level of commercial acumen, with strong analytical and presentation skills
Local regulations and legal requirements vary per country of hire and will be discussed with considered candidates individually based on their potential of hire.
Bayer is an Equal Opportunity Employer/Disabled/Veterans
Bayer is committed to providing access and reasonable accommodations in its application process for individuals with disabilities and encourages applicants with disabilities to request any needed accommodation(s) using the contact information below.
If you meet the requirements of this unique opportunity, and want to impact our mission Science for a better life, we encourage you to apply now. Job postings will remain open for a minimum of ten business days and are subject to immediate closure thereafter without additional notice.
IMPORTANT NOTE for POTENTIAL CANADIAN CANDIDATES: This position requires full vaccination against COVID-19.
IMPORTANT NOTE for POTENTIAL GERMAN CANDIDATES: Applications from employees in Germany who may be affected by personnel reduction will treated favorably from other candidates in Germany.
IMPORTANT NOTE for POTENTIAL US CANDIDATES: Bayer expects its employees to be fully vaccinated against COVID-19. Bayer active employees are also expected to disclose their vaccination status and if fully vaccinated, provide proof of vaccination status to Occupational Medicine. Bayer defines fully vaccinated in alignment with CDC which is two weeks after completing the two-dose vaccine regimen or two weeks after completing the one-dose regimen. Additionally, Bayer employees are also required to comply with state, local and customer requirements.
Division: [[Consumer Health]]
Reference Code 805746
Functional Area: [[Marketing]]
Location: [[Hochiminh, Vietnam]]
Employment Type: [[Permanent]]
Position Grade: [[VS1.1]]
