Build and execute the trade category plan for the channel(s) assigned:
Develop customer; shopper insights for the channels assigned. Translate insights into business building opportunities within specific customers/ channels
Work with field sales team to ensure excellence in in- store activation
Build account/ channel specific trade plans to align with total trade category plan to deliver category/ brand objectives
Work out monthly rolling forecast for the specific channel(s):
Prepare promotion sell- out volume with attention to market intelligence information
Prepare input for brand and build incremental sales volume
Support marketing team in launch/ re- launch and consumer promotion activities:
Provide input for marketing to build budget, scheme and communication plans
Allocate promotion volume to channel/ customers in charge
Support Sr. Trade Marketing Manager to work out the brief for BTL agencies and sales team
In charge of in- store POSM design, briefing POSM/ Activation team for production and installation in store
Develop and execute all trade/ schematic shopper promotions:
Conduct post- promotion evaluation
Work out and propose the scheme to Sr. Trade Marketing Manager (having experience with Personal Care is an advantage)
Follow up with POSM production gift sourcing and delivery to stores
Managing PG/ BA in store, proactive work with KAM to re- allocate, contribute to build KPI for enhancing offtake.
Budget Management for the scheme, and quarterly well control total budget line by line what aligned & approved from beginning of the year
Lead the communication to internal and external stakeholders on the scheme
Activity planning:
Yearly AOP/ quarterly & monthly forecast & demand planning, deliver FA
JBP with KAM to share and influence customers via kick off and quarterly meetings to meet company targets/KPIs of the categories in- charged.
Monthly meeting with KA for operation and campaign cascade/listing progress new products
