Trade Marketing Officer

brand presence at the point of sale.
Ensure the execution of trade marketing activities to maximize revenue and strengthen
Facilitate effective coordination between the marketing and sales teams to achieve business objectives.

Trade Marketing Planning:

Create detailed budgets for trade marketing activities and ensure cost efficiency and alignment with objectives.
Evaluate the effectiveness of trade marketing programs and propose enhancements for future campaigns.
Develop and implement trade marketing strategies and campaigns for beverage products at retail and distribution points.

Collaboration with Sales Teams:

Analyze sales performance data and market feedback to optimize trade marketing initiatives.
Work closely with sales teams to execute strategies and promotional programs that drive sales growth.

POSM and Product Display Management:

Ensure product displays comply with brand standards and effectively capture shopper attention.
Design and manage Point- of- Sale Materials (POSM) to enhance brand visibility and customer engagement.

Market Research and Competitor Analysis:

Collect and analyze market insights, shopper behavior, and competitor activities.
Use data- driven insights to support the development of effective trade marketing strategies.

Event Support and Activation:

Coordinate with external partners and vendors to ensure successful event execution.
Plan and participate in retail events, in- store promotions, and brand activation
programs to boost product awareness.

At least 1- 2 years of experience in trade marketing, preferably in the FMCG or beverage industry.
Health insurance and other benefits in line with labor laws.
Creativity and problem- solving skills in designing impactful trade marketing campaigns.
Proficiency in Microsoft Office (Word, Excel, PowerPoint).
Proficiency in English (written and spoken) is a plus.
Strong planning and organizational skills.
Competitive salary and performance- based bonuses.
Familiarity with basic design tools (Photoshop, Illustrator) is an advantage.
Opportunities for career advancement and professional training programs.
Analytical skills for data interpretation and performance evaluation.
Opportunity to work in a dynamic and professional environment.
Bachelor’s degree in Marketing, Business Administration, or a related field.
Excellent communication and teamwork abilities.

Chế độ bảo hiểm, Du Lịch, Chế độ thưởng, Chăm sóc sức khỏe, Đào tạo, Tăng lương

Cập nhật gần nhất lúc: 2024-11-21 12:50:02