- Conduct A/B testing and continuous optimization to improve advertising effectiveness and increase app installations.
- Perform tasks related to App Store Optimization (ASO) to optimize game/App visibility on app stores.
- Conduct market research and user analysis, develop marketing plans for Mobile App products.
- Prepare reports on campaign performance and propose strategies to improve advertising and product performance.
- Execute advertising campaigns on platforms such as Google Ads, Facebook Ads, TikTok Ads, Unity Ads, etc.- Analyze and evaluate advertising and product metrics, optimize advertising effectiveness, and drive high- quality user acquisition.
- Generate creative ideas for the Video editor team.
Knowledge:
- Minimum 1 year of experience in running advertising campaigns on networks such as Google Ads, Facebook, etc.
- Knowledge of ASO is a plus.
- Proficient in using analytics tools such as Google Analytics, Adjust, Sensor Tower, etc.
- Good English communication
Technical skills:
- Fluent in English (daily interactions with international partners)
- Experience in using tools to analyze data.
- Experience in setting up and optimizing campaigns on Facebook Ads & Google Ads or other ad networks.
- Experience in using project management tools & framework
- Experience in using marketing tools
- Advanced Excel skills
- Good at mathematics
Other requirements:
- Data- driven mindset
- Optimize and automation mindset
- Carefulness and detail- oriented
- Eager to learn and ready to apply new knowledge/skills
- Highly self- motivation and self management
- Passionate in gaming industry and digital marketing
Benefits:
- Other welfare benefits according to the company&039;s internal policies.
- Annual leave and holidays according to the provisions of the current Labor Law and the Company&039;s regulations.
- Enjoy social insurance, health insurance, unemployment insurance, and health examination according to regulations after 2 months of probation.
- Good benefits for employees: health insurance, travel, team building, happy hour, happy birthday...
