Sales & Customer ServiceLead by example in delivering excellent customer service standards in greeting, assisting, and engaging customers.Analyze sales reports to identify opportunities for improvement within the assigned zone.Set performance targets for the team and motivate them to achieve KPIs such as conversion rate, average basket size, and units per transaction.Collaborate with cross- functional teams (e.g., commercial, merchandising) to implement sales- driving initiatives.2. Visual Merchandising & Commercial ExecutionEnsure all visual guidelines and brand standards are implemented within the area.Oversee product presentation, ensuring displays highlight key products and seasonal trends.Monitor competitor stores and industry trends to maintain a strong, attractive store image.Support the execution of seasonal campaigns and commercial events.3. Stock & Inventory ManagementEnsure compliance with stock SOPs including receiving, transfers, cycle counts, and shrinkage control.Work closely with the operations team to guarantee timely replenishment of best- selling items.Review product performance (fast/slow movers) and provide feedback for stock optimization.Identify inventory risks and propose corrective actions.4. Duty ManagementTrain and guide team members to take on key- holder or duty manager responsibilities.Act as the responsible person during assigned shifts, ensuring smooth store operations.Handle operational issues, customer complaints, and escalations when required.5. Loss PreventionEnsure the team follows all cash handling, security, and asset protection policies.Conduct regular checks in both the stockroom and sales floor to identify risk areas.Assign monitoring responsibilities to team members to reduce theft and shrinkage.Stay alert to suspicious behavior and enforce loss- prevention protocols.6. People Management & DevelopmentSupport recruitment, onboarding, and training for new staff.Conduct performance reviews, provide coaching, and assist in developing individual growth plans.Communicate regularly with team members to gather feedback and promote engagement.Motivate and develop staff to ensure a high- performing team culture.7. Compliance, Safety & Store StandardsEnsure adherence to company SOPs, policies, and brand guidelines at all times.Work with the Health & Safety team to maintain a safe working environment.Report and resolve any safety- related issues promptly.8. Reporting & AnalysisReview daily, weekly, and monthly sales performance reports.Use data to make informed decisions on staffing, stock allocation, and commercial actions.Provide insights and improvement proposals to the Store Manager.