Primary Objective/ Role
As a member of the Corporate Communications, this position plays a critical role contributing to achieve the goal of placing in the Talents’ Top of Mind Perception (both internal & external) towards AEON Vietnam’s Employer Brand as a “Best Place to work for in Vietnam retail industry”.
At AEON Vietnam, the Corporate Communications department is responsible for the company’s goal that is to “strengthen AEON Brand in Vietnam Retail Industry”, by realizing 2 missions as following:
[1]Enhance AEON Brand Image in the Perception of both External & Internal Stakeholders.That ensures the synergy of 3 Brand Pillars:
(1) Product/ Store Brand: at AEON Vietnam, the product brand pillar is divived into 2 key sub- pillars. That are:
(3) Corporate Brand: “AEON Vietnam”, which is to build the perception that unites a group of products/ services under the single name, a shared visual identity, and a common set of symbols
(1.1) Store/ Business Segment Brand: e.g. “AEON General Merchandise Store”,“Glam Beautique Specialty Store”, “MaxValu Supermarket”, “AEONESHOP E- Commerce”, etc.
(2) Employer Brand: “AEON Vietnam”, which is branding and promoting AEON Vietnam Workplace as an Employer of Choice in Vietnam Retail Industry
(1.2) Product/ Goods Brand: e.g. “TOPVALU – AEON Private Brand Product”, etc.
[2]Minimize the negative impact on AEON Brand caused by media crisis
Key Activities of the Corporate Communications Department
That includes 5 main functions as following:
[3]RECOGNITION: (a) Award; (b) Leader Voice enhancement
[5]CRISIS MANAGEMENT: (a) Crisis Handling; (b) Media Hotline Management
[1]COMMUNICATIONS: (a) Public Communications; (b) Internal Communications; (c) Owned Media Communications
[2]RELATIONS: (a) Media Relations; (b) Talent Relations: Employees & Potential Candidates
[4]BRAND MANAGEMENT: (a) Brand Identity; (b) Branding Assets; (c) Trademarks & Trade name Management
KEY RESPONSIBILITIES OF THIS POSITION:
[1] 50% Internal Communications – Strengthen AEON Brand in the perception of AEON People by planning and implementing effective internal communications.
Role: contribute to plan and implement the internal communications initiatives to the employees
Responsibilities:
[1.2] Propose to direct supervisor(s) ideas/initiative to strengthen and increase the efficiency of Internal Communications
[1.1] Contribute in planning and implementing the Internal Communications initiatives to enhance employees’ engagement and satisfaction under the direct supervisor(s) instruction
[1.5] Handle E- Newsletter from AEON Group and AEON Vietnam, Post/ Article on Social Media/ Digital Platform, Video, etc.;
[1.3] Contribute the initiatives for developing and managing the effective Internal Communications touchpoints such as: Print Newsletter, E- Newsletter, Digital & Social Media platforms; etc
[1.4] Develop and write- up, edit content for Internal Communications materials such as: Regular/ Ad- hoc message from the Executive Leadership under the direct supervisor(s) instruction
[2] 30% Talent Relation – to support the direct supervisor(s) in planning and implementing the talent engagement activities for enhancing the presence and creating the good impression of the targeted talents (future – current – past) toward the company’s employer brand
Internal: the employee engagement initiatives
External employer branding activities targeting to the potential talents:
Market research & talent insight survey
Seminar/ Workshop/ Career Fair/ etc.
Employer Recognition
[3] 10% Public Communications for Employer Branding – to support the direct supervisor(s) and contribute in planning and implementing the employer branding communications campaigns for the public
Recruitment Communications: to support HR – Talent Acquisition in developing & implementing communication campaigns to support the talent recruiting plan and drive candidate attraction through media- mix.
Branding Communications: for promoting AEON Vietnam Employee Value Proposition (EVP), thus enhancing AEON Vietnam’s Brand Perception as an Employer of Choice
[4] 10% Brand Identity & Branding Assets Management
Role: contribute to make Strong Brand Association & Recognition to Talents towards AEON Brand by developing & managing branding assets (both digital & print), as following details:Scope: for 2 brand pillars
[Pillar 2] Employer Brand
[Pillar 1] Corporate Brand
Items:
(3) Event materials: POSM, Gift, Presentation, etc.
(1) Read: Corporate Profile, Employer Brochure, etc.
(2) Watch: Corporate Video, Employer Introduction Video, etc.
