Job Purpose:
You’ll be producing videos for different games, each with its own unique visual and communication style, while always keeping in mind that the ultimate goal is to engage users and drive their direct response to generate game downloads.
As a member of the Gameloft Creative Agency, the Video Artist will report to the Creative Agency Lead while meeting the needs of the Marketing and User Acquisition Team;
The main responsibility will be to create exciting video content: video trailers for different marketing purposes and publishing on the various platforms (Google Play, AppStore, Microsoft Store, Steam, PlayStation, Nintendo, Xbox, etc), as well as performing video ads specifically designed for different performance channels such as Facebook, Google AdWords, TikTok, YouTube, among others;
Main Responsibilities:
Capture compelling in- game content from the game engine;
Adapt videos into various multiple formats and exports of all types: optimize videos for different platforms and formats, ensuring they are properly compressed, encoded, and formatted for web, social media, or other distribution channels. Maintain a strong understanding of video codecs and compression standards;
Provide creative suggestions and innovative ideas for video projects, including visual storytelling, pacing, and overall design. Stay up- to- date with industry trends and emerging technologies to incorporate them into video editing workflows;
Participate to meetings and constantly bring new creative ideas;
Stay on top of current trends for gaming and video platforms.
Learn and apply artistic / IP / licensing guidelines;
Execute clients (lead / internal teams / licensor) revisions on spec and on time;
Monitor the performance of your ads and work closely with our internal teams;
Use creativity and innovation to propose new ideas and formats for edits to take our video production to the next level;
Take full ownership of the video production cycle, from concept to final delivery;
Develop and execute high- end video content to improve the marketing efforts and find new engaged users for our games;
Improve overall video quality through the use of sound effects, music, text, graphics, or any other elements;