Website Management & Email MKT Specialist Amazon

Website content management including new page creation and updating exiting page regard to the requirements :

Manage website content by creating new pages and updating existing ones according to requirements.
Adhere to tracking guidelines by generating new tracking links, internal links, LD code, and related articles.
Design page templates (UX/UI) in alignment with brand guidelines and UX/UI principles. Gather, prepare, and adapt content from content owners (excluding the Blog sections) to ensure easily digestible content for both mobile and desktop users.

Optimize on- page SEO:

Address SEO technical issues such as fixing 404 broken links, optimizing page load speed, resolving duplicate meta tags, and adding missing image alt texts.
Update title tags, meta descriptions (texts, images, videos) on each page.
Optimize site content with relevant SEO keywords and improve the internal link structure for better SEO.

Assist in collaborating with the paid media contractor to strategize, execute, and optimize advertising campaigns across various channels:

Assist with the development of creative assets and ad copywriting.
Coordinate media planning and buying activities.
Track and report on key performance indicators (KPIs) to evaluate campaign effectiveness.

Support the SSR/DSR lead management process and assist in collaborating with the telemarketing supplier:

Vet leads, direct them to call agents, map lead status, and upload data to Astro.
Provide assistance in updating other reports such as DSR Lead reports and SSR traffic.
Work directly with telemarketing agents in relevant campaigns to ensure the highest standards of service, escalating issues as needed.

Other tasks as assigned by the superior.

Proven track record of driving results through engaging and effective campaigns.
Experience in social media marketing and graphic design is a plus.
Strong knowledge of email marketing platforms (e.g., Mailchimp, Klaviyo, etc.).
Knowledge of HTML/CSS, SEO/SEM is a plus.
Over 1 year of experience in email marketing, in website content management., preferably in an e- commerce environment.
Ability to work independently and as part of a team.
Excellent written and verbal communication skills.
Experience with A/B testing and campaign performance reporting.

2 month probation period with 100% salary
Caring policies, supportive and employee- centric work environment
Pay full social insurance
Annual leave: 01 day/month (12 days/year)
Learning & Training opportunity

Cập nhật gần nhất lúc: 2024-11-26 11:30:03