[AES] DIGITAL MARKETING SPECIALIST

Digital Marketing (80%):
- Responsible for setting up, optimizing paid ad, content/visual idea across digital channels (such as Facebook, Tiktok, Zalo, Google,…) for school products.
- Executing advertising campaigns for products/brands on social media platforms.
- Implementing brand promotion campaigns through Digital Marketing tools such as SEO/SEM, Email marketing, SMS Marketing, Social Marketing, and Affiliate Marketing.
- Communicating on different platforms according to each campaign.
- Planning, implementing, and monitoring advertising campaigns for the company&039;s products/services across various channels: Google, Facebook, Zalo, Email, SMS Marketing.
- Implement marketing researches regularly and keep the company updated with the industry trends, competitor’s information, including the market research, analysis, for specific purposes/plans of the company.
- Collaborate with Content Marketing to implement effective online marketing channels, optimize content, images, and advertising quality.
Other tasks (20%):
- Developing Digital, Events strategy and communication program for the product, including promotions aligned with the company&039;s direction.
- Measure and report the effectiveness of Digital, Events campaigns, collect data, and evaluate performance against objectives.
- Coordinate and implement Digital, Events campaigns according to the annual Marketing plan, in each phase.
- Organize, coordinate with media agencies and other departments to implement the PR- Marketing events and other PR events to advertise for the school/company.
- Create and monitor quarterly and annual Digital, Events budgets, ensuring appropriate budget allocation (optimal budget).

A consumer marketing professional individual years’ experience, who has a developed knowledge of the full marketing mix and multi- channel deployment, with special attention to be given to the digital landscape and deploying campaigns across all trending channels.
- A comprehensive and up- to- date knowledge of on- line / digital marketing including website management and online advertising.
- Good ICT skills (e.g. Word, Access, Excel, PowerPoint).
- Experience of using Content Management Systems and of social media.
- At least 3 years of experience in digital media/digital marketing/digital optimization (working experience in agency or in education industry is an advantage).
- Good in Facebook Ad, Tiktok Ad, Zalo Ad, Google Ad, Google analytic.
- Degree level qualification in Marketing, Communications or related field.
- Experience of using customer databases / CRM platforms.
- A sound knowledge of the full marketing mix including strategy development and planning, campaign development, measurement and tracking, optimization.

Laptop, Chế độ bảo hiểm, Phụ cấp, Chế độ thưởng, Đào tạo, Công tác phí, Nghỉ phép năm, CLB thể thao

Cập nhật gần nhất lúc: 2024-04-03 12:11:06