_Roles & Responsibilities_
As a Social Media Executive in Content Lab team, you will take the wheel in planning and executing social media performance for all channels such as YouTube, Facebook, TikTok, Instagram, etc.
SOCIAL MEDIA PLANNING & CREATION:
Plan and execute social content calendar (owned channel, social outreach channel) ensuring social content is engaging, and consistent with the brand’s guidelines and campaign message.
Work closely with the Planning team on the development of social media strategies (Owned Channel and Social Outreach), tactics, and content direction.
Collaborate with Creative to ensure the best deliverable to the clients.
Understand creative direction and be able to provide content direction for social channels on various platforms to deliver the campaign message successfully.
SOCIAL MEDIA PERFORMANCE:
Research and analyze social media trends, ad revenue, and visitor data in campaign- by- campaign to improve the brand’s social media performance and the efficacy of their campaigns.
Deliver all types of performance evaluations, tracking, and reports on campaign/ weekly/ monthly basics by channel and by type to evaluate the performance of brands on social media and suggest solutions to improve the campaigns.
COMMUNITY & ADVOCACY MANAGEMENT:
Initiate creation, conception, and presentation of community & advocacy strategy.
In charge of community and advocacy management scope.
_Candidate Profile_
We would like to hear from those who have:
Excellent grasp of social media metrics and best practices.
High attention to detail, careful, hard- working.
Strong analytical, planning, organizational, problem- solving, and critical thinking skills.
About 2 years of experience in directly executing social campaigns (client or agency).
Ability to meet project KPI.
Good sense of social content and social trends.
Deep knowledge of social nature, social planning, and social media performance.
Effectiveness of team collaboration.
Excellent verbal, written, and presentation skills.
Operate with discipline ensuring timely deliverables.
