Assistant Brand Manager

As an Assistant Brand Manager, you will play a key role in building and executing brand strategies across product development, integrated marketing, and commercial activities:
Brand Development

Manage brand assets including logo, packaging, and visual identity guidelines
Collaborate in defining brand positioning for different product lines
Ensure brand consistency across all touchpoints (POSM, packaging, digital, trade shows)

Market Research & New Product Development (NPD)

Customize products for specific markets (recipes, language, pricing)
Analyze market and consumer insights to support concept development
Coordinate product testing (A/B tests, focus groups)

Integrated Marketing Campaigns

Prepare creative briefs for agencies & monitor creative execution
Plan and execute 360° campaigns (digital, POSM, PR, events)
Track campaign performance based on KPIs: reach, engagement, brand love, conversion

Trade & Sales Support

Work with Sales & Trade Marketing on POSM, in- store displays, and trial programs
Coordinate brand presence in key events (e.g. Gulfood, Thaifex, SIAL)
Ensure branding is aligned on international e- commerce platforms (Amazon, Walmart...)

Attitude

Ability to stay positive and work under high pressure
High level of discipline, diligence, and eagerness to learn
Integrity and good interpersonal communication with colleagues
Demonstrates responsibility, professionalism, and a proactive mindset

Skills

Strategic thinking and planning skills; ability to organize tasks and monitor objectives
Strong creativity and continuous improvement orientation
Solid project management and coordination skills, especially with cross- functional teams and external agencies
Effective presentation, negotiation, and communication skills
Fluent in English (listening – speaking – reading – writing); able to work independently with international clients and partners

Knowledge

Familiarity with digital platforms and online advertising operations
Experience in working with creative agencies and media partners
Strong foundation in marketing principles, processes, tools, and strategies; understanding of the 6Ps in Marketing
In- depth knowledge of brand management and marketing communications
Analytical mindset and the ability to develop actionable marketing plans

Experience

Minimum 3 years of experience in a similar role within F&B or FMCG companies
Bachelor&039;s degree in Marketing, International Business, Communications, or related fields
Prefer candidates who have traveled abroad for business purposes (e.g., trade shows, market research, or campaign execution)
Hands- on experience working with international distributors, partners, or clients

Chế độ bảo hiểm, Du Lịch, Phụ cấp, Đồng phục, Chế độ thưởng, Chăm sóc sức khỏe, Đào tạo, Tăng lương, Công tác phí, Nghỉ phép năm, CLB thể thao

Cập nhật gần nhất lúc: 2025-07-27 06:00:03