Operation Planning
Annual & Rolling Sales Planning
Develop annualy Bussiness Plan, Sales Plan aligned with BOD’s objectives & expectations.
Working with KAM team to allocate sales targets by channel/account in alignment with company goals.
Conduct quarterly/monthly rolling revisions based on updated performance, market dynamics, and strategic direction.
• Trade Activities Planning
Working with Customer’s Brand team, KAM to ensure the plan is aligned across functions.
Build Full- year Detail Trade Activities Plan covering all activites: promotion, rental, display, activations, POSM, and channel- specific initiatives.
• Budget Planning
Ensure spending alignment with forecast and business strategy.
Propose budget allocations for promotions, POSM, displays, and activities based on business priorities.
Based on Bussiness Plan, Develop the annual and quarterly Trade Marketing Budget.
• Demand Forecast & Supply Coordination
Coordinate to secure timely stock availability and avoid shortage or overstock.
Work closely with Customer to forecast products demand.
Ensure inventory readiness for trade promotions and seasonal peaks.
Management & Performance Tracking
• Sales Performance Management
Take ownership of the sales target and present performance results to BOD and Customer.
Work closely with KAM/Sales/Warehouse teams to track progress and ensure target achievement.
• Trade Execution Management & Budget Controling
Prepare detailed budget reports, reconcile data with Finance/Accounting, and track actual vs. planned spending.
Oversee execution of Trade Marketing activities to ensure full compliance with approved mechanics.
Monitor Brand’s coverage, visibility, and in- store execution.
Manage trade marketing budget, monitor spending progress, and ensure compliance.
• Inventory & POSM Management
Oversee POSM planning, allocation, stock levels, and usage across channels.
Manage inventory availability to ensure sufficient stock coverage across warehouses.
Coordinate with Supply Chain/Planning teams to minimize out- of- stock and overstock.
Ensure POSM efficiency and accurate tracking.
• Performance Analysis & Improvement Proposals
Provide insights and propose improvement plans to optimize growth and ROI.
Analyze sales performance, category trends, and effectiveness of trade activities.
Others
• Market Overview
Provide early warnings and opportunities based on market dynamics.
Conduct research on potential new categories or new business areas upon BOD request.
Monitor and update market information, competitor movements, category trends, and pricing.
Prepare feasibility reports, benchmarking, and recommendations.
• Additional Responsibilities:
Perform other tasks assigned by the BOD to support business growth and strategic planning.
