Brand & In- Store Experience Senior Specialist

Job Purpose:
The Brand & In- store Experience Specialist is responsible for ensuring the effective implementation of regional brand guidelines and campaign strategies across all Starbucks stores in Vietnam. This role requires a deep learning and understanding of Starbucks&039; operational environment, with a strong focus on executing in- store initiatives that align with the brand’s premium positioning.
Key Responsibilities:

Brand & Campaign Guidelines:
Develop briefs and prepare necessary marketing assets for in- store execution, ensuring alignment with regional standards and local business needs.
Thoroughly understand and apply the regional brand and campaign guidelines to ensure consistent brand representation across all Starbucks stores.
In- store Campaign Management:
Work closely with Product and Online teams to create integrated marketing communication (IMC) plans that effectively reach target audiences.
Develop and execute local marketing campaigns to drive traffics across the market.
Design and implement in- store marketing programs to support Operations in driving sales.
Produce report and analysis post campaigns for key learnings to internal and stakeholders for future improvements.
Collaborate with the Operations team to ensure seamless execution of in- store campaigns that enhance customer experience.
Guideline Creation & Implementation:
Provide training and support to Operations teams to ensure thorough understanding and adhereance to these guidelines.
Create and maintain essential guidelines to support Operations in executing marketing programs consistently across all locations.

Budget Management:
Budget Tracking: Monitor and control the allocated budget for each campaign, ensuring that expenditures stay within approved limits.
Budget Planning: Assist in the preparation of the marketing budget for in- store and local campaigns, ensuring alignment with overall business goals.
Cost Optimization: Work with vendors and internal teams to optimize costs without compromising the quality and effectiveness of marketing activities.
Reporting: Regularly report on budget utilization, providing insights and recommendations for future campaigns to improve cost efficiency.

Education & Experience:
Minimum 5 years of experience in a similar role, preferably within the retail or F&B industry.
Bachelor’s degree in marketing, Business, or a related field.
Skills:
Excellent communication skills in both Vietnamese and English, with the ability to collaborate effectively with key stakeholders.
Proven ability to manage multiple projects simultaneously with tight deadlines.
A proactive and result- driven mindset with a focus on achieving business goals.
Experience working with creative teams to develop briefs and inspire innovative marketing solutions.
Strong understanding of brand management and in- store marketing.
Personality Traits:
Good sense of aesthetic and creativity.
Strong sense of responsibility and a commitment to achieving excellence in all tasks.
Ability to work well under pressure and adapt to changing priorities.
Highly motivated, detail- oriented, and able to work independently.
Good team player with excellent interpersonal skill

Chế độ bảo hiểm, Phụ cấp, Đồng phục, Chế độ thưởng, Chăm sóc sức khỏe, Đào tạo, Tăng lương, Nghỉ phép năm

Cập nhật gần nhất lúc: 2024-08-31 16:00:03