Brand Manager (Food and Beverage)

• Brand Strategy & Management ( 50/50 Coffee_Tea )
- Track and analyze key brand metrics, providing insights and recommendations to leadership.
- Conduct regular market research and competitive analysis to identify trends, opportunities, and potential threats
- Define and maintain brand guidelines, ensuring consistent application across all touchpoints (online and offline).
- Develop and implement a comprehensive brand strategy aligned with the company&039;s vision and objectives.
• Marketing & Communications:
- Manage relationships with external partners, agencies, and vendors.
- Develop and execute innovative marketing campaigns across various channels (social media, email, local partnerships, events, etc.) to increase brand visibility and drive customer engagement.
- Collaborate with internal teams (operations, product development) to ensure brand consistency in all customer- facing aspects.
- Manage the creation and distribution of compelling content (blog posts, social media updates, email newsletters, etc.) that resonates with our target audience.
• Customer Experience:
- Develop and implement initiatives to enhance customer loyalty and advocacy.
- Champion a customer- centric approach, ensuring all brand touchpoints deliver a positive and memorable experience.
- Monitor customer feedback and identify areas for improvement.
Budget Management:
- Manage the brand marketing budget effectively and track ROI on marketing initiatives.

• Proven track record of developing and executing successful brand strategies.
• Excellent communication, interpersonal, and presentation skills.
• Passion for coffee and the coffee shop culture is a plus!
• Ability to work independently and as part of a team.
• 3+ years of experience in brand management, preferably in the food & beverage or hospitality industry.
• Strong understanding of marketing principles and best practices across various channels.
• Bachelor&039;s degree in Marketing, Communications, or a related field.

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Cập nhật gần nhất lúc: 2024-08-10 04:55:03