Brand Manager (Pharma - Etc)

- Develop and implement comprehensive ETC marketing strategies, plans based on master marketing strategy and market
analysis
- Develop and implement the marketing plan of to achieve the set sales and market share targets, included: market research, product development supervision, pricing and launching new products.
- Measure and report performance of all marketing campaigns and KPIs.
- Implement Patient Access Programs.
- Provide input on competition, customers, pricing and value story to market access team.
- Establish performance specifications, cost and price parameters, market applications and sales estimates.
- Building brand awareness, adding value for the customer, maximizing revenue, improving brand loyalty, and developing strategic marketing and product plans.
- Participates in development of training for field force on brand information.
- Adherence to CCL global policy for external interaction, code of conduct and industry code of marketing practices.
- Build strong relationships with all channel sales leads (Medical, Retail, online), challenge them but also build innovative differentiated plans to drive the business.
- Manage budget control of brand.
- Works with analysts to analyze market data and identify key segment drivers, growth opportunities and business threats.
- Works with Field Force and medical to develop key stakeholders & KOLs through scientific programs and engagement.

- Outstanding communication skills
- Experience in identifying target audiences and devising effective campaigns
- Data- driven thinking and an affinity for numbers
- Experience in Medical Channel.
- At least 3years of experience in brand management, brand marketing, or marketing management
- Excellent understanding of the full marketing mix
- Up- to- date with latest trends and marketing best practices
- Bachelor&039;s degree in Pharmacist, Business, or related field.
- Strong analytical skills partnered with a creative mind

- Phụ cấp thâm niên
- Nghỉ phép năm
- Phụ cấp
- Tăng lương
- Chế độ thưởng
- Laptop
- Công tác phí
- Đào tạo
- Chế độ bảo hiểm
- Du Lịch
- Chăm sóc sức khỏe

Cập nhật gần nhất lúc: 2024-07-19 06:10:02