Brand Manager - Retail Chain

Oversee the strategic planning, management, and development of a specific brand to drive sales, profitability, and customer satisfaction
Brand Strategy and Planning:

Conduct market research and competitor analysis to identify opportunities and stay ahead of trends.
Develop and execute annual brand plans, setting clear targets and objectives.
Monitor and analyze key performance indicators (KPIs) to track progress and identify areas for improvement.

Sales and Business Development:

Manage and grow the brand&039;s retails and wholesale business, identifying new distribution channels and partnerships.
Analyze sales data to inform merchandising decisions and optimize inventory levels.
Collaborate with sales teams to drive sales and achieve revenue targets.

Marketing and Communications:

Coordinate with advertising agencies and other external partners on marketing initiatives.
Develop and implement comprehensive marketing strategies aligned with global brand guidelines.
Ensure consistent brand messaging across all channels.
Manage social media channels, content creation, and digital marketing campaigns.

Merchandising and Inventory:

Make buying plans based on sales data and inventory levels to optimize product assortment.
Collaborate with logistics and operations teams to ensure timely product deliveries.
Monitor and maintain healthy inventory levels for all categories.

Customer Relationship Management:

Implement and manage a CRM system to track customer interactions, preferences, and purchase history.
Develop and execute customer loyalty programs to foster brand advocacy.
Respond promptly to customer inquiries and address any issues or concerns.

Team Management and Development:

Lead and mentor a team of brand associates, providing guidance and development opportunities.
Foster a collaborative and high- performing team culture.

Data Analysis and Reporting:

Utilize data analytics tools to gain insights into customer behavior, sales trends, and market performance.
Prepare and present regular reports on brand performance and key metrics.

Experience in conducting market research, competitor analysis, and identifying growth opportunities.
Minimum 10 years of experience in brand management, marketing, or a related field.
Experience in [Specific industry or product category] preferred.
Experience in working with cross- functional teams and building relationships with external partners.
Demonstrated ability to develop and execute strategic brand plans.
Proficiency in managing social media and digital marketing campaigns.
Proven track record of successfully managing and growing brands.

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Cập nhật gần nhất lúc: 2025-07-01 17:20:02