Brand Marketing Manager

Consumer understading
Articulate a strong brand positioning and enhance customer experience by leveraging customer insights, market expertise, competitive landscape analysis, and a customer- focused approach.
Corporate Brand Strategies
- Build up brand strategies and brand positioning including the establishment of style guides, brand guidelines, brand vision and value propositions for both short- term and long- term objectives
- Develop, manage and monitor all of brand marketing activities of Con Cung as a master brand, Including—but not limited to—advertising campaigns and new brand development initiatives.
Brand Management
- Propose, develop and implement tactical brand marketing programs to drive brand love and brand affinity
- Follow up and analyze brand performance and propose suitable programs
- Collaborate with Agencies and/or internal departments to develop TVCs, product packaging, POSM,and communication vehicles that fit with product key message
- Plan and execute all communications and media actions across all channels
Budgeting
- Managing the budget for advertising and promotional programs
- Propose, manage and monitor budget for all brand marketing campaign, Including- but not limited to- advertising campaign, new product launching…

- Strong at brand management, consumers understanding, creative & strategic knowledge
- Communication & Presentation skill, Negotiation
- Advanced English skill, both in speaking and writing skills
- Bachelor degree in Marketing related field is preferred.
- Highly flexible/open- minded, resourceful and practical
- Strong analytical skills with data- driven analysis
- 2- 5 years of experience in the position of brand manager/ marketing manager

Chế độ bảo hiểm, Du Lịch, Phụ cấp, Chế độ thưởng, Chăm sóc sức khỏe, Đào tạo, Tăng lương, Công tác phí, Nghỉ phép năm

Cập nhật gần nhất lúc: 2024-10-14 11:35:04