Brand Marketing Manager - Luxury Retai/Fashion/Cosmetic/FMCG

CÔNG TY CỔ PHẦN THỜI TRANG & MỸ PHẨM DUY ANH (DAFC)
Mức lương
Đang cập nhật
Địa điểm làm việc
Hồ Chí Minh
Kinh nghiệm yêu cầu
Trên 8 Năm
Chi tiết tin tuyển dụng

Mô tả công việc

Brand Partnerships and Sponsorships: Collaborate with Centralized Partnership team to identify and cultivate strategic partnerships and sponsorships that enhance brand visibility, prestige, and affinity among target audiences for assigned brands.
Performance Tracking and Reporting: Monitor and analyze the performance of marketing campaigns and initiatives, providing regular reports and insights to senior management to inform decision- making and optimize future strategies.
Brand Strategy Development: Develop comprehensive brand strategies aligned with company objectives, including brand positioning, messaging, and target audience identification.
Market Research and Analysis: Conduct market research, competitive analysis, and luxury customer insights to identify opportunities for growth and refine marketing strategies accordingly.
Brand Identity Maintenance: Uphold brand integrity and consistency across all marketing materials, ensuring adherence to brand guidelines and values
Content Creation and Management: Oversee the creation of compelling and relevant content for marketing materials, advertising campaigns, product launches, and brand activations, ensuring consistency in messaging and brand voice.
Budget Management: Develop and manage marketing budgets, ensuring optimal allocation of resources to achieve maximum ROI and brand impact.
Integrated Marketing Campaigns: Plan integrated marketing campaigns across various channels, including digital, print, social media, events, and influencers, to drive brand visibility and engagement. Conduct a comprehensive Integrated Marketing campaign brief and collaborate with Centralized Marketing Center of Expertise teams to execute approved campaigns with execellent execution.
Clientele Development and CRM: Deeply understand targeted customers’ behaviors, lifestyles and customer data thereby developing strategic approach and plans together with Centralized Customer Experiences team to retent existing customers while acquiring new customers for assigned brands.
Brand Commercial Plannning: Lead tactical trade promotion including branded perks, e- vouchers and GWP to drive sales at assigned distribution channels.
Collaboration and Cross- Functional Leadership: Collaborate effectively with internal teams, including product merchandizing team, retail sales and VM teams and external team including Centralized Marketing teams (DAFC Marketing Center of Expertise, Customer Experiences and Corporate Marketing) to ensure alignment and integration of brand initiatives across all touchpoints.
Build customer- centric and performance driven Marketing team

Yêu cầu công việc

Qualification:
Bachelor’s degree in Marketing, Business Administration or related field.
Knowledge:
Knowledge of fashion and strong passion in fashion industry are required.
Experience:
Proven track record of developing and executing successful marketing campaigns that drive brand awareness and sales growth.
At least 3 years of experience in brand marketing, preferably in the luxury goods or fashion industry
Skill and Competence:
Excellent communication, presentation, and interpersonal skills, with the ability to effectively collaborate with cross- functional teams.
Fluent in spoken & written English.
Strong strategic thinking and analytical skills, with the ability to translate data and insights into actionable marketing strategies.
Creative mindset with a passion for luxury brands and a keen eye for details.
Proficiency in Microsoft Office Suite and marketing analytics tools.
Flexibility to adapt to a fast- paced and dynamic work environment.

Quyền lợi

Laptop, Chế độ bảo hiểm, Phụ cấp, Chế độ thưởng, Chăm sóc sức khỏe, Đào tạo, Tăng lương, Công tác phí, Nghỉ phép năm

Cập nhật gần nhất lúc: 2024-08-28 09:40:03

Xem thêm
Người tìm việc lưu ý:
Bạn đang xem tin Brand Marketing Manager - Luxury Retai/Fashion/Cosmetic/FMCG - Mã tin đăng: 4601807. Mọi thông tin liên quan tới tin tuyển dụng này là do người đăng tin đăng tải và chịu trách nhiệm. Chúng tôi luôn cố gắng để có chất lượng thông tin tốt nhất, nhưng chúng tôi không đảm bảo và không chịu trách nhiệm về bất kỳ nội dung nào liên quan tới tin việc làm này. Nếu người tìm việc phát hiện có sai sót hay vấn đề gì xin hãy báo cáo cho chúng tôi

CÔNG TY CỔ PHẦN THỜI TRANG & MỸ PHẨM DUY ANH (DAFC)

Quy mô: Cập nhật
Trụ sở: Cập nhật

Thông tin chung

Ngành nghề
Marketing - PR
Cấp bậc
Quản Lý
Kinh nghiệm yêu cầu
Trên 8 Năm
Trình độ yêu cầu
Đại học
Số lượng cần tuyển
Đang Cập Nhật
Hình thức làm việc
Nhân viên chính thức
Giới tính
Đang cập nhật
Hạn nộp hồ sơ
30/09/2024
Mẫu CV đẹp

Việc làm đề xuất liên quan

Việc làm đã xem gần đây