Deputy CRM Manager

Manage Membership Card program.
Deciding on the CRM platform structure and architecture ensuring it works seamlessly across the organisation and captures all required information at key points in the customer life cycle.
Overseeing and driving direct communications/relationship with customers, specially VIPs, through the CRM.
Plan and deliver CRM strategies encouraging customer retention and customer loyalty.
Develop the importance of customer relationship in the overall of marketing mix.
Supervise VIP lounge staff and manage the operation of VIP lounge.
Develop drive to store strategies and programs.
Be an active pursuant of the latest thinking in CRM and propose enhancements to deliver on KPIs
Work with external partners for win- win cooperation and brings benefits to CRM program
Provide accurate reports and analysis to managers to demonstrate effective ROI.
Customer Journey Mapping analysing touch points with the organisation and maximising commercial opportunities.
Planning and delivering CRM strategies encouraging customer retention and customer loyalty.
Ensuring the database is segmented effectively for targeted marketing activities.
Managing the team and working closely with all departments to ensure the CRM works effectively for all aspects of the company.
Working with external agencies and suppliers to ensure the successful delivery of the CRM plan
Developing testing strategies for all aspects of the CRM to ensure the most effective approach for the company and its products.

Good English both oral and written
Should be matured, having experiences working with multi partners in multi roles – customers, partners, agencies and budget owners
Encourage candidates having experience running Loyalty program, Member Acquisition and Management
Familiar with data management, data reading to Provides insights based on app dashboard
Candidates who have experience in running C Club/ VIP Club with series of activities are appreciated
Should have experience and be familiar with digital tools, digital platform, performance driving MKT, Wifi Marketing, EDM
Brand management experience is in need
Should have experience/ knowledge about UX and UI

Discount using Crescent Mall services
100% Salary Social Insurance
Personal Insurance after Probation
Company Trip
13th Salary, Bonus

Cập nhật gần nhất lúc: 2024-05-21 18:10:06