Digital Marketing Strategy & Execution:Develop and execute end- to- end digital marketing strategies across all key channels (paid search, social media, programmatic, display ads, email marketing, content marketing, and SEO) to drive user acquisition and retention.Plan and manage paid media campaigns (Google Ads, Facebook, Instagram, TikTok, etc.) to ensure targeted growth and maximum ROI.Work with product and analytics teams to monitor and optimize app store listings and ASO (App Store Optimization) to improve discoverability and conversion rates.
User Retention & Engagement:Develop and execute retention strategies, including in- app messaging, push notifications, email campaigns, and loyalty programs, to engage users and encourage repeat usage.Implement personalized marketing tactics to enhance user experience and increase app stickiness.
Cross- Functional Collaboration:Collaborate with the product team to align marketing efforts with product launches and updates, ensuring the app’s features and benefits are well- promoted.Partner with the content and creative teams to develop compelling ad creatives, landing pages, and promotional materials.Work closely with the data and analytics teams to leverage insights and make data- driven decisions for campaign optimization.
Growth & User Acquisition:Identify and execute scalable user acquisition strategies to drive rapid growth of active users, ensuring high- quality leads and efficient spend allocation.Leverage data analytics to assess user behavior and optimize conversion funnels from awareness to download and in- app activity.Develop and manage referral programs, influencer partnerships, and affiliate marketing campaigns to expand user base.
Campaign Performance & Reporting:Analyze digital marketing performance and provide actionable insights to continuously optimize campaigns for higher engagement, lower cost- per- acquisition (CPA), and improved customer lifetime value (CLV).Generate regular reports on key performance indicators (KPIs) such as user acquisition, engagement, and retention metrics.Use A/B testing, user segmentation, and cohort analysis to refine messaging, creatives, and campaign strategies.
