Job Vacancy: Digital Marketing Specialist
Job Description
Track KPIs of digital campaigns, analyze performance metrics using tracking indicators, and provide insights to adjust and optimize marketing campaigns.
Research and stay updated on online market trends, monitor competitors&039; online marketing activities, and propose strategic action plans accordingly.
Create compelling advertising content across all Digital channels, tailored for different audience segments.
Operate full- stack marketing activities for SotaTek’s educational services & products.
Generate creative concepts and visual ideas for marketing campaigns, ensuring alignment with brand guidelines and target audience preferences.
Use and manage marketing tools and software to support campaign execution and tracking.
Build and maintain marketing campaigns and an in- depth tracking system for all assigned products and marketing campaigns across platforms such as Digital Ads, Email, PR, Influencer Marketing, and more.
Participate in offline marketing activities (such as events) when necessary to enhance brand visibility.
Set up, manage, and track ads across online platforms including Facebook, Google (Google Display and Google Search), and other Ad Networks.
Compensation & Benefits
Social insurance, SotaTek Healthcare insurance, and unemployment insurance;
Yearly company trip and year- end party, quarterly team building and weekly eating together; English- Japanese Club, Sports Clubs;
Nice & modern working space with young, dynamic & friendly colleagues and free coffee, tea, drinks;
Men’s Day, Women’s Day, Children’s Day, Mid- Autumn Festival and other benefits under the provisions of the company;
01 hour paid leave per day for women having children under 12 months
Flat, open and sharing culture with friendly management team; outsourcing company with product mindset;
Training courses and working opportunities with technical gurus who built and operated world- class applications with millions of users. This might be a good chance for graduated students to learn cutting- edge technologies and how to build scalable system from scratch;
01 day remote work per month; A flexitime allowance of 90- 180 minutes per month for employees
Work performance review 2 times/ year (in April and October);
Saturday & Sunday OFF, Overtime pay is 150%, 200%, 300% as per labor law;
Minimum 14 paid leaves per annum for all employees after probation;
Performance bonus, 13th- month salary, public holidays bonus (2/9, 30/4, 1/5, 1/1); bonus for Excellent Employee and Excellent Team;
Requirements
Experience in building tracking systems using Google Analytics, Google Tag Manager, and Buzzmetrics.
Analytical skills to break down complex problems and generate creative, actionable solutions.
Bachelor&039;s degree in Marketing, English, or a related field.
More than 3 years of experience in marketing, particularly within companies related to education and training.
Proven expertise in managing digital ads on Facebook and Google platforms.
Familiarity with student, graduate, and professional communities, and the ability to engage these groups effectively.
Excellent communication and negotiation skills, with the ability to collaborate effectively within a team.
Self- driven and capable of managing tasks and goals independently, taking on responsibilities similar to a managerial role.
Ability to independently find and implement software tools that enhance marketing processes.
