Digital Marketing Executive

Work with vendor partners to constantly learn and improve on campaigns, and come up with fresh ideas.
Generate and maintain detailed weekly campaign reports, end- of- campaign reports, detailing all observations, optimisations done, and recommendations moving forward.
Raise purchase orders aligned with media plans and approved budgets; manage planned versus actual spends on internal trackers.
Assist in crafting detailed multi- platform digital media plans including social media and contents aligned with the communications strategy.
Coordinate with the marketing team on timelines, create content (including but not limited to emails, blogs, push notifications, and campaign naming).
Generate and maintain topline reports for benchmarking and monthly/quarterly reviews.
Proactively propose recommendations to improve the performance of current and new campaigns to reach ambitious targets.
Closely monitor campaigns, analyze and optimize as needed in order to deliver the most cost- efficient results; troubleshoot and raise issues as they arise.

Good in English (certification from B2 or above).
At least 1- 2 years’ experience in digital planning and buying.
Bachelor’s degree in Marketing, Communications, Media or relevant field.
Hands- on experience in running campaigns on Google Ads, Facebook and Apple Search; experience in DSPs, Tiktok and other biddable channels is an advantage.
Basic knowledge of SQL and Google Analytics is a huge advantage.
Experience with app & web analytics tools such as Appsflyer and Google Analytics.
Experience creating effective content strategies.

- Tăng lương
- Phụ cấp
- Nghỉ phép năm
- Chế độ thưởng
- Đào tạo
- Laptop
- Chăm sóc sức khỏe
- Chế độ bảo hiểm

Cập nhật gần nhất lúc: 2024-04-03 13:41:33