Digital Marketing Executive

Job Overview:
The Digital Marketing Executive will be responsible for implementing and managing digital marketing campaigns to promote GOHUB. This includes executing online advertising, managing social media platforms, analyzing digital marketing metrics, and optimizing campaigns to increase engagement and drive enrollments..
Key Responsibilities:
Conduct keyword research and apply SEO best practices to improve organic search rankings.
Monitor and analyze metrics, adjust, and optimize campaign costs: including click cost, impressions, conversions (CPI, ROAS, CPL, CPC, CPV, etc.).
Actively participate in marketing brainstorm and implement digital strategies focused on user acquisition, retention and conversion optimization
Coordinate with external vendors and agencies as needed.
Extract and process data to support customer analysis and campaign optimization.
Manage and optimize online advertising channels such as Facebook Ads, Google Ads, Apple Search Store,...
Keep up date with market trends, understand customer insights, and propose ideas for creative digital marketing campaigns.
Work closely with creative, content teams to ensure alignment with overall business goals.
Utilize A/B testing, multi- channel attribution, and other analytical tools to refine marketing strategies and maximize performance across all digital platforms.

Familiarity with analytics tools (e.g., Google Analytics, SEMrush) for data- driven decision- making.
Strong project management skills to ensure the timely and efficient execution of media campaigns
Proficiency with digital marketing tools and platforms, such as Google Ads, Facebook Ads, and email marketing software.
Experienced with app- focused marketing, including App Store Optimization (ASO).
Passion for travel and understanding of the travel industry and seasonal tourism trends is a plus.
Excellent written and verbal communication skills.
Strong knowledge of ASO, SEO, SEM, and social media best practices.
Excellent teamwork and collaboration skills, with the ability to work effectively with both internal teams and external media partners.
At least 2 years of experience in digital marketing or a similar role.
Good command of written and spoken English and Vietnamese
Having knowledge of the global market is a plus.
Bachelor’s degree in Marketing, Communications, Business, or related field.

Opportunity to work in a fast- growing startup with a vibrant team culture.
Competitive salary
Professional development opportunities to enhance your skills.

Cập nhật gần nhất lúc: 2024-11-08 06:45:03