Main Purposes of Role
• Established Pharmaceutical Division (EPD) ambition is that within three years, we want to be the undisputed digital leader in Vietnam pharmaceutical industry, known
for our distinguished approach to customer engagement in the digital landscape. We engage customers with a genuinely customer- centric philosophy by maximizing all technological and digital enablers and tools.
• We are seeking a dynamic and results- oriented Digital Executive to join our Digital & Multi Channel Engagement team. This role will play a pivotal part in developing and executing innovative digital strategies for Patient Education Campaigns. The ideal candidate will have a strong background in digital marketing, a passion for healthcare, and a deep understanding of patient- centric communication.
• He/She will be assisting his/her line manager in collaborating with stakeholders including Marketing, Sales, Medical and providing them strategic consultancy in digital execution as well as independently leading the Patient Education Campaigns to drive meaningful interaction and engagement with our patients.
Key Responsibilities
• Develop and implement comprehensive digital campaigns to educate patients, strategically aligned with brand objectives to support successful launches and drive growth of the assigned categories.
• Collaborate and engage with external stakeholders (Pharmacy Chains) to ensure execution excellence including checklist & timeline management, optimization
• Collaborate with cross functional teams (Marketing, Medical, Regulatory, Public Affairs, Compliance, Legal, etc.) to ensure that the campaign’s framework, content, and assets are of high quality and comply with regulations and Abbott policies.
tracking, data analytics, providing actionable insights to drive decision- making.
• Build and maintain relations with regional functions to support local projects and activities.
• Support key Digital & Multi Channel Engagement projects as business required.
• Stay up- to- date with cutting- edge digital trends and technologies to identify opportunities for improvement.
• Prepare regular reports on campaign effectiveness and manage budget tracking for the assigned brand campaigns.
• Manage agencies to make sure seamless campaign management maintaining a regular cadence of reporting and catch- up meetings.
• Keep track on project documents including quotations, contracts, liquidations… with the admin support.
