Digital Marketing Executive (Korean Market)

To establish a marketing and communication schedule and budget for the hotel and estimate the resources which need to be allocated in conjunction with the plans and actions laid out in the Director of Sales & Marketing’s Business Plan and Marketing Plan.
To ensure corporate identity standards for all promotional material.
To prepare and implement the hotel’s annual advertising plan and to co- ordinate with advertising agencies on all matters related to creative and media planning.
To assist Director of Marketing for preparing the annual and monthly marketing action plans.
Maximize press relations by:
• Initiating and placing the hotel and/or hotel personnel stories in local media that will add to the awareness and prestige of the hotel. Acting as a liaison between the hotel and the press to answer all media inquiries.
• Soliciting media coverage for all special events and program.
• Seeking story placement in local and national media.
• Generating publicity for new facilities, entertainment, services and functions of the hotel through news releases, memos and story solicitation of the news media.
To entertain clients, in- house guests and key company contacts responsible for PR so that we can network with them to increase our visibility and chance for media exposure.
To arrange photo shoots, special promotions, press releases and Advertisements.
To attend official functions as and when required and co- entertain these guests with fellow associates when necessary.
To review all printed material for the property to ensure it is properly worded and the image is reflective of the hotel. All print jobs to have GM approval.
To monitor closely external opinion(s) of the hotel and to feedback such information to the General Manager and Director of Marketing and recommend the appropriate actions to be taken.
To establish and maintain, through advertising and Public Relations, a desired and favorable image of the Hotel within the Hotel industry.
To organize events/ activities related to the advertising and Public Relations of the Hotel in respect to improving public goodwill. Make and formulate a plan and strategy for a calendar of events.
Create a resource center – offering newspaper and magazine clipping service and hotel related publications to ensure an effective communications and information systems.
To stay abreast of market intelligence regarding competitor hotels and their selling/ marketing strategies, new facilities etc.
Through organized sales calls/ activities/ solicitations, develop potential events which are media driver, revenue generating; increase our standing in the community.
Carry out other duties assigned by Director of Sales & Marketing.
Maintain an effective tracing system for files and paper work.
Coordinate the production of in- house magazine or newsletter to give updates on activities in the hotel to our guests, clients, corporate head office as well as employees.
To solicit select and manage the inventory of appropriate corporate gift for use by the Sales team.
To keep track of competitor’s activities on an ongoing basis and report on them in the appropriate meetings.

At least 2 years in international hotels in the same position.
Familiar with Korean Market
Ability to make decisions and define their area’s sales department strategy.
Knowledge and business, Leisure and MICE contacts.
Proficiency in Microsoft Office software: Word and Excel
College/Degree in Tourism, Hospitality, Business Administration, Marketing & Public Relations.
Knowledge of third language is an advance
Vietnamese- Excellent level, written & spoken
Great ability to communicate and negotiate.
Knowledge of PMS Opera Cloud
English- Advanced level, written & spoken

Benefit for birthday, mid- autumn festival, public holiday, Tet holiday,..
2 Day- off/week
Attractive salary
Annual Outing Trip
13th month salary
Special room rate as per Melia Hotels International policy
Participating social insurance, medical insurance, accident insurance 24/7
Duty meal provided at canteen
International working environment
Laundry uniform provided
Shuttle bus from Vung Tau to Melia Ho Tram

Cập nhật gần nhất lúc: 2024-04-12 16:10:42