Digital Marketing Strategy Development:
+ Brainstorm, develop and execute a comprehensive digital marketing to promote immigration products from the big picture stage through execution and final analysis and reporting;
+ Develop and implement marketing campaigns to launch immigration programs.
+ Propose, develop, implement marketing activities, events and promotions to build brand awareness and increase sales.
+ Propose, develop and manage digital campaigns budget with a cost- effective manner.
+ Plan and execute all of digital marketing campaigns across various platforms, including search engine marketing (SEM), display advertising, social media, email marketing, content marketing and online advertorials.
Social Media Management:
+ Manage key social media platforms (Website, Facebook, Instagram, LinkedIn, X, Zalo OA, YouTube, Tiktok, etc.), to generate leads, drive engagement and growth within the target audiences.
Website Management:
+ Monitor and improve website performance (e.g., page load time, mobile responsiveness).
+ Work closely with the external web development partners to manage and maintain the company’s website, ensuring a seamless user experience and up- to- date information on products and services, optimize SEO outcome.
Analytics & Reporting:
- Provide insights and recommendations based on campaign performance data to set up A/B testings, improve future campaigns and optimize marketing spend.
- Frequently track and analyze key metrics for all digital campaigns, such as traffic, conversions, lead generation, and cost- per- acquisition.
Collaboration with Business Development/Sales team:
- Work closely with Business Development/Sales team to align digital marketing efforts with broader business goals lead generation campaigns, and corporate events such as seminar, webinar, workshop, etc.
Identify the latest trends and digital technologies effecting our industry.
Other responsibilities will be assigned by line manager from time to time.
