Digital Marketing Leader

Responsibilities:
• Campaign Strategy: Develop and implement comprehensive advertising strategies across Facebook and Google Ads platforms to achieve business goals.
• Budget Management: Allocate and manage advertising budgets effectively across campaigns. Monitor spending to ensure efficient use of resources.
• Ad Creation: Create compelling and effective ad copy, visuals, and video content for campaigns. Ensure ads are aligned with brand guidelines and optimized for target audiences.
• Analytics and Reporting: Track and report on campaign performance using analytics tools. Provide detailed insights and recommendations based on data analysis.
• Staying Updated: Keep up- to- date with the latest trends, updates, and best practices in digital advertising and apply this knowledge to improve campaign effectiveness.
• A/B Testing: Conduct A/B tests to identify the most effective ad creatives, copy, and targeting strategies. Implement findings to enhance campaign performance.
• Collaboration: Work closely with the marketing team to ensure alignment with overall marketing strategies and objectives. Coordinate with graphic designers, content creators, and other stakeholders as needed.
• Optimization: Continuously monitor and analyze campaign performance. Optimize campaigns to improve key performance metrics such as CTR, conversion rate, and ROI.
• Targeting and Segmentation: Identify and define target audiences. Use data and insights to segment audiences and tailor ad campaigns for maximum effectiveness.

Requirements:
• Analytical Skills: Strong analytical skills with the ability to interpret data and make data- driven decisions.
• Attention to Detail: High level of accuracy and attention to detail.
• Project Management: Ability to manage multiple campaigns and projects simultaneously.
• Experience: At least 2 year experiences with export products required.
• Creativity: Ability to create engaging and persuasive ad copy and visuals.
• Communication Skills: Strong written and verbal communication skills in English.
• Technical Skills: Proficiency with Facebook Ads Manager, Google Ads, Google Analytics, and other relevant tools.
Preferred Qualifications:
• Experience with other advertising platforms (e.g., Tiktok Ads, LinkedIn Ads).
• Experience in e- commerce advertising.
• Knowledge of SEO and its integration with paid advertising strategies.
• Certification in Google Ads and Facebook Blueprint.

Annual salary reviews to recognize and reward your growth.
Lunar New Year bonus to celebrate the festive season.
Comprehensive employee benefits in line with Vietnam&039;s labor laws, including annual health check- ups, generous paid leave, and more.
State- of- the- art work equipment provided to ensure you have the tools you need.
Full social and health insurance coverage for your peace of mind.
Continuous learning opportunities, including industry- specific training and soft skills development.
Attractive salary package: $600- $1000, reflecting your skills and experience.
A vibrant, innovative, and supportive work environment that values creativity.

Cập nhật gần nhất lúc: 2024-11-21 13:45:02