Digital Marketing/Marketing Automation (eCommerce)

Build & Automate Customer Journeys:

Conduct A/B tests on content, timing, and segments to continuously optimize performance.
Design, build, and execute automated marketing workflows (such as welcome series, abandoned cart, and reactivation) to engage users at key moments in their lifecycle.
Manage the end- to- end execution of campaigns across our available channels (Email, ZNS, Push Notification), ensuring timely and error- free delivery.

Data Management & Personalization:

Work with available resources to leverage customer insights for campaign targeting.
Champion data integrity and hygiene within our marketing database.
Segment customer data effectively to deliver relevant and personalized messages, even with limited tools.

Hands- On Execution & Technical Craft:

Ensure all communications are on- brand and provide a consistent customer experience.
Code responsive, mobile- friendly HTML emails from scratch or using templates.
Manage the technical setup of campaigns, including tracking links, promo codes, and UTM parameters.

Analysis & Growth Mindset:

Monitor campaign performance using native analytics and basic reporting tools.
Adopt a test- and- learn approach to everything you do.
Analyze results, draw actionable conclusions, and present recommendations to improve ROI, engagement, and conversion.

Tool Adoption & Optimization:

Proactively research and suggest cost- effective tools, integrations, or processes to enhance our automation capabilities over time.
Become a power user and expert of our current marketing tech stack.

Data- Driven & Analytical: Comfortable working with data to segment audiences and measure performance. Experience with basic analytics tools (e.g., Google Analytics, Power BI, or even advanced Excel) is valued.
Familiarity with using APIs for basic integrations or knowledge of SQL for data querying is a strong advantage.
1+ years of experience in hands- on digital marketing, with a proven track record in running automated campaigns. Experience with any automation platform is a plus, but not a requirement.
Bachelor’s degree in Marketing, Business, or a related field.
Proficiency in HTML and CSS for email coding is essential. This is a key requirement.

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Cập nhật gần nhất lúc: 2025-10-19 11:40:03