Job Objective:
The Digital Marketing Specialist is responsible for designing, implementing, and managing online marketing campaigns to achieve the company&039;s business goals. This role requires strong data analysis skills, expertise in optimizing marketing channels such as SEO, PPC, and social media, and creativity in developing content and marketing strategies. You will collaborate with other teams to create integrated marketing strategies and track campaign performance to enhance effectiveness and achieve optimal results.
Key Responsibilities:
Analyze performance metrics and generate reports on campaign effectiveness.
Manage pay- per- click (PPC) advertising campaigns and monitor performance.
Oversee and execute SEO strategies, including keyword research, on- page and off- page optimization.
Design and execute email marketing campaigns, including segmentation and A/B testing.
Develop, implement, and manage digital marketing campaigns to achieve company goals.
Create and manage content for social media platforms, including Facebook, Instagram, LinkedIn, etc.
Conduct market research to identify trends and insights, and optimize campaigns based on data analysis.
Collaborate with other teams to create integrated marketing strategies.
Stay updated with the latest digital marketing trends and technologies.
Requirements:
Excellent analytical skills with the ability to interpret data and make data- driven decisions.
Bachelor’s degree in Marketing, Communications, Business, or a related field.
Proven experience in digital marketing, including SEO, PPC, social media, and email marketing.
Proficient in using graphic design tools (e.g., Adobe Creative Suite) and content management systems (CMS).
Strong organizational and project management skills.
Creative mindset with strong content creation skills.
Strong understanding of digital marketing tools and platforms (Google Analytics, Google Ads, social media management tools, etc.).
Excellent communication and teamwork abilities.
What We Offer:
Opportunity to work for a growing, talented, and driven startup team
Flexible working style
Competitive Salary, commensurate with work experience
Collaborative and open working culture
Performance Review (2 times per year)
Work- life balance: The fixed work schedule 09:00 – 18:00 from Monday to Friday, Saturday & Sunday off.
