JOB SUMMARY:
As a Digital Marketing Specialist at Savills, you will be responsible for developing, implementing, tracking, and optimizing our digital marketing campaigns across all digital channels. You will work closely with the marketing team to increase brand awareness, drive traffic, and generate leads through strategic use of SEO, SEM, EDMs, Meta Ads, Database & Social Media Management. This role requires a combination of analytical, creative, and strategic thinking to ensure successful digital marketing campaigns.
RESPONSIBILITIES:
SEO (Search Engine Optimization):
· Optimize website content, landing pages, and copy.
· Track, report, and analyze website analytics and PPC initiatives and campaigns.
· Execute on- page and off- page SEO techniques.
· Conduct keyword research to guide content teams.
· Perform ongoing keyword discovery, expansion, and optimization.
SEM (Search Engine Marketing):
· Maintain and monitor keyword bids, daily and monthly budget caps, impression share, quality score, and other important account metrics.
· Develop and implement strategies to increase ROI.
· Manage, review, and perform daily account responsibilities associated with Google Ads, Zalo Ads and other platforms.
EDMs:
· Create and manage email marketing lists and databases.
· Design, build, and execute email marketing campaigns.
· Track and analyze email marketing metrics to optimize campaigns.
· Ensure email campaigns comply with current email marketing best practices and privacy regulations.
Meta Ads (Facebook, Instagram):
· Create, manage, and optimize Meta Ads campaigns.
· Analyze performance metrics and optimize campaigns to meet marketing goals.
· Develop strategies to increase engagement and conversions.
· Stay updated with the latest trends and changes in Meta Ads.
Social Media Management:
· Collaborate with the content creation team to ensure cohesive messaging.
· Develop and implement social media strategies across various platforms (Facebook, Instagram, LinkedIn, etc.) to increase brand awareness and engagement.
· Engage with followers, respond to queries in a timely manner, and monitor client reviews.
· Analyze social media metrics and adjust strategies to improve performance.
· Stay up- to- date with the latest social media trends, tools, and best practices.
· Monitor social media channels for trends, engagement, and feedback.
Database Management:
· Manage and maintain the company&039;s marketing database.
· Analyze database metrics and report on the performance of database- driven campaigns.
· Develop strategies to grow the database and improve data collection methods.
· Ensure the accuracy and integrity of data within the database.
· Segment and target the database for personalized marketing campaigns.
