Digital Marketing Specialist Sport Distribution Co., Ltd

Job Location: 5th Floor, Green Pax Building 216 Tran Nao, An Phu Ward, Dist 2, HCMC
Description:
• Prioritize key initiatives for the brands, leading a team that delivers engaging and creative campaigns and initiatives to our golfing audience.
• Amplify the brands&039; identity: ensure all activities align with core strategies and brand guidelines.
• Lead both brands&039; presence on digital platforms (brand websites, , Instagram, Facebook, SEM, SEO).
• Manage annual planning process, Advertising budgeting, and performance metrics. Measure and report the performance of marketing campaigns and assess against goals (ROI and KPI&039;s).
• Manage all aspects of consumer marketing, including communications, advertising, content photo and filming shoots (including those with partners).
• Drive CRM, database acquisition and golfer connection opportunities.
• Monitor and interpret digital analytics. Generate and present marketing reports and analyses.
• Lead golfer insights projects to identify market opportunities and deeper connection and understanding of the target market.
• Plan, brief and review content with the product marketing team to ensure a seamless and integrated consumer journey regardless of channel.
• Brand guardianship- responsible for all aspects of branding, positioning and tone of voice.
• Collaborate with the MKT Managers to ensure synergy with trade / in- store promotions and all advertising messaging.
• Identify and analyze trends and insights from marketing data, and then optimize and revise marketing budget and performance based on results and findings.
• Work with international teams to ensure global campaigns are relevant and adapted to this region.
• Create marketing/media plans that include online, TV, print etc.

Requirements
• Hands on experience building customer journey tracking, developing segmentation strategies and overseeing the implementation through teams and technology at scale.
• Understanding of CRM principles in relation to database marketing, customer acquisition, re- engagement and retention tactics.
• Ability to interpret business objectives into actionable marketing strategies and think through the end- to- end experience.
• Experience managing a marketing or digital or eCommerce team.
• Proven working experience in digital marketing / CRM field (Min 8+ years). Highly analytical and comfortable dealing with big data sets.
• Experience in eCommerce and digital advertising. Strong expertise in building and implementing social media and marketing strategy.
• Excellent team player who exhibits a high level of motivation and drive with the ability to work within a highly collaborative environment.
• Creative marketer with senior level experience delivering strategic brand programs and campaigns.
• Experience in industry relating to sporting goods is strongly preferred.
• Understanding of consumer perspective and ability to effectively analyze customer data to create insight- led Marketing strategies and campaigns.
• Strong quantitative, analytical, and problem- solving abilities, including the ability to turn data and insights into online marketing initiatives.
• Excellent communication and stakeholder management skills; you must be confident in presenting internally and externally and engaging & managing with a range of stakeholders across the business.
Remuneration and Terms
• Attractive remuneration package, and benefits depending on experience and qualification, with outstanding Performance Bonus
- Commencement date to be negotiated, with immediate start preferred
• Work environment: Dynamic work environment, representing top brands with strong market positions.

Results oriented and excellent performance bonus

Market Leader in its business

Fast growing and dynamic organization

Cập nhật gần nhất lúc: 2024-04-03 12:17:19