We are seeking a Digital Marketing Specialist (Senior) to lead and execute high- impact marketing campaigns across eCommerce platforms and digital channels. As part of the e- commerce team, this role plays a key part in driving sales, brand awareness, and user engagement for Con Cưng.
Marketplace Advertising
- Manage and allocate budget daily efficiently and optimize across views by Campaign/Category/Product strategy.
- Test and learn new tactics, new format ads to optimize performance.
- Responsibility for all advertising activities on marketplaces such as: Shopee, TikTok Shop, and Lazada to achieve business KPIs.
- Plan, implement, and optimize paid ads performance daily and campaign monthly.
- Analysis data, key words, market insight, competitor to recommend efficient plan.
- Manage advertising payment processes.
- Collaborate with internal and external teams to increase efficiency of advertising activities.
Affiliate Marketing
- Build a plan to recruit and increase loyalty of affiliate partners (KOLs, KOCs, Influencers).
- Tracking performance metrics, analyzing data to identify trends and opportunities for growth.
- Recommend and implement campaigns to drive customer acquisition and revenue growth through the affiliate program.
- Manage affiliate payment processes.
Branding Campaigns
- Measure effectiveness using tools such as Google Tag Manager, GA4, and Looker Studio.
- Build media efficiency plan for campaign across perspectives: objective, target audience, media approach, channel selection, budget optimal.
- Advice internal team with best practices, key learning to optimize campaign performance.
- Analysis data and consumer behavior to define the right target audience with multiple product categories and campaigns.
- Set up, manage and optimize performance to achieve the main goal of the campaign.
- Stay updated on digital trends and tools to identify new growth opportunities.
About Concung.com
- Working place: 14th Floor, Phu My Hung Tower, Tan Phu Ward, Dist. 7, HCMC
- Working time: 8:30- 17:30 Monday- Friday
