Ecommerce Lead

DETERMINANT is seeking a Ecommerce Lead focus on TikTok. This role is crucial for expanding our brand presence, driving engagement, and boosting sales through innovative and data- driven strategies. The ideal candidate will have a deep understanding of the TikTok platform, strong analytical skills, and a passion for fashion and e- commerce.

Strategy Development and Execution
Plan and execute TikTok campaigns, challenges, and trends that align with the brand’s goals and resonate with the target audience.
Develop and implement a comprehensive growth strategy for the TikTok channel to increase brand awareness, engagement, and sales.
Content Creation and Management
Collaborate with the content team to produce high- quality, engaging, and on- brand video content.
Stay updated with TikTok trends and incorporate them into the content strategy.
Influencer and KOC Partnerships
Negotiate and coordinate partnerships to maximize reach and ROI.
Identify, engage, and manage relationships with influencers and Key Opinion Consumers (KOCs) to promote the brand.
Performance Analysis and Optimization
Track, analyze, and report on key performance metrics such as follower growth, engagement rates, and conversion rates.
Use data- driven insights to optimize campaigns and content for better performance.
Community Engagement
Engage with the TikTok community through comments, messages, and live sessions to build a loyal fanbase.
Monitor and respond to customer feedback and inquiries in a timely and professional manner.
Advertising and Promotions
Plan and execute promotional activities and flash sales to drive traffic and sales.
Manage TikTok ad campaigns, including setting up, monitoring, and optimizing ads to achieve the best possible results.
Collaboration and Coordination
Coordinate with external agencies and partners as needed.
Work closely with the marketing, sales, and e- commerce teams to ensure cohesive branding and messaging across all channels.
Innovation and Trends Monitoring
Experiment with new features and formats to keep the content fresh and engaging.
Stay ahead of TikTok trends, algorithm changes, and best practices to continuously improve the brand’s presence on the platform.

Excellent communication and interpersonal skills.
Proven experience in managing TikTok or other social media channels, preferably in the fashion or e- commerce industry.
Strong analytical skills and experience with performance analysis tools.
Bachelor’s degree in Marketing, Communications, Business, or a related field.
Ability to work independently and as part of a team in a fast- paced environment.
Proficiency in Vietnamese and English.
Excellent content creation and video editing skills.
Strong understanding of TikTok’s algorithm, features, and user behavior.
Creative mindset with a passion for fashion and e- commerce.

Full benefits under Vietnam Labor Law (social insurance, health insurance...).
To develop expertise, skills, propose ideas, enhance experience.
Probation with 100% salary
Young, dynamic, friendly working environment, can develop themselves....
Many opportunities for promotion, attachment and long- term working at the Company.
Employee- only health insurance
14 days annual leave per year

Cập nhật gần nhất lúc: 2024-06-29 05:25:03