About the job
In response to our expanding business, we are actively seeking a talented and dedicated Marketing Lead to join our growing team. If you&039;re passionate about crafting compelling narratives, driving engagement, and contributing to the future of finance, ProBit Global is the place for you! Embrace the opportunities unfolding in the post- crypto winter landscape and be an integral part of our journey to redefine the financial landscape.
Step into the dynamic realm of financial evolution with ProBit Global! The recent surge of interest in cryptocurrencies worldwide signals a transformative era in finance, and as the crypto winter thaws, we invite you to be a key player in the exciting cycle ahead.
At ProBit Global, we&039;re at the forefront of this financial revolution, pioneering innovative solutions in the form of a cutting- edge cryptocurrency exchange. Our vision extends globally, with digital asset exchanges strategically positioned in major financial markets. The cornerstone of our expansion is the establishment of a global Coin- to- Coin (C2C) exchange, serving as the hub for ProBit Global&039;s imminent local fiat- to- coin exchanges in multiple countries.
The ProBit Global Marketing Team is dedicated to promoting the brand and its related services to crypto newbies and seasoned traders alike. It&039;s the go- to department for planning and executing campaigns in an aim to boost the user base and excite traders into joining the ProBit Global ecosystem.
On the daily, the Marketing Team is responsible for:
Leading campaigns in support of marketing initiatives.
Managing constant user acquisition and retention.
Utilize data- driven insights to optimize campaigns, increase user acquisition, and improve conversion rates.
Generating content for search engine optimization, and keeping website contents up- to- date.
Ensure consistency in brand representation across all channels and communications.
Stay updated on industry trends to implement cutting- edge digital marketing strategies.
Lead the Marketing Team to success by overseeing content creation, community management, and digital marketing campaigns, including SEO, SEM, social media, and email marketing.
Establish KPIs and metrics to measure the success of marketing campaigns.
Collaborate with cross- functional teams to seamlessly integrate marketing initiatives into overall business plans.
Cultivate strategic partnerships that align with our business goals.
Create compelling messaging and positioning to set our exchange apart in the market.
Defining and managing the ProBit Global brand.
Creating marketing and promotional collaterals in different formats (text, image and video) for all products and services.
Monitoring and managing social media channels.
Identify key market segments, customer personas, and pinpoint growth opportunities.
Define and strengthen the brand identity within the crypto space.
Develop and execute a robust marketing strategy aligned with business objectives and market trends.
Regularly analyze and report on the performance of marketing initiatives to the leadership team.
Pushing out collaterals through channel marketing and vendor selection to complement marketing campaigns.
Conducting customer and market research to identify market opportunities.As the Marketing Lead, you will play a pivotal role in shaping and executing our marketing strategies to elevate brand visibility, attract new cryptocurrency projects and users, and enhance overall engagement. The ideal candidate is a strategic thinker, creative innovator, and dynamic leader well- versed in both marketing and fintech realms.
