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ROLE OVERVIEWBase.vn is seeking a Global Sales Director to lead international market entry, build strong commercial presence, and drive scalable revenue growth across multiple countries. The role owns global go- to- market strategy, enterprise acquisition, brand development, and the build- out of international sales operations.⑊
KEY OBJECTIVES
Develop and execute global go- to- market and market expansion strategies.
Ensure predictable execution, reporting, and continuous performance optimization.
Build a scalable sales operating model, including processes, tools, and performance management.
Build relationships with enterprises, industry networks, and strategic partners to accelerate growth.
Establish Base’s presence in priority markets and secure steady enterprise revenue growth.
RESPONSIBILITIES
Market Strategy & Expansion
Build structured market entry plans including segmentation, messaging, positioning, pricing, and competitive strategy.
Continuously refine strategy based on customer feedback and market data.
Identify, evaluate, and prioritize high- opportunity markets.
Sales Organization & Execution
Conduct regular pipeline and performance reviews to drive accountability and consistency.
Recruit and develop strong sales talent in target markets.
Define and implement sales process, KPIs, CRM standards, incentive models, and productivity metrics.
Enterprise Acquisition & Business Development
Build partnerships with local businesses, multinational firms, associations, business chambers, and industry networks.
Lead the enterprise sales cycle from prospecting to close.
Accelerate deal flow and improve revenue, conversion rate, and time- to- close per market.
Brand Building & Market Presence
Strengthen Base’s visibility through events, workshops, speaking engagements, and ecosystem participation.
Work with cross- functional teams to localize sales materials and case studies.
Reporting & Insights
Ensure accurate forecasting, CRM discipline, and full visibility into global pipeline.
Present performance results and insights to leadership on a regular basis.
SUCCESS METRICS
Sales productivity, pipeline velocity, and forecast accuracy.
Strength of brand recognition and presence in key territories.
Number of markets successfully activated and expanded.
Scalability and repeatability of go- to- market model.
Enterprise revenue and customer acquisition per market.
CANDIDATE PROFILE
Experience
Experience building and managing distributed sales organizations.
7–12+ years in B2B/enterprise sales leadership, ideally in SaaS or technology.
Proven track record in market expansion or launching new territories.
Skills & Competencies
Ability to build systems: GTM models, sales playbooks, hiring frameworks, KPI tracking.
Strong enterprise selling capability and structured go- to- market thinking.
Strong leadership, communication, coaching, and stakeholder management.
Personal Qualities
High resilience and ownership.
Builder mindset and execution- driven.
Strategic thinker with operational discipline.
WORKING MODEL
International travel required.
Reports directly to CEO.
Based in Vietnam or a strategic market.
COMPENSATION
Stock options (optional).
International assignment support where appropriate.
Competitive salary and bonus.
WHY JOIN BASE
Build one of Vietnam’s first global SaaS expansion models.
High ownership and influence at strategic level.
Opportunity to shape Base’s market footprint, growth engine, and global commercial strategy.
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